One of the best, fastest, and often easiest ways to earn money is by offering an in-demand service. If you can find something others are w...

Sometimes, you really have to shake things up to make more sales in online marketing. You don’t want to always do the same thing everyone...

There’s a huge difference in conversions when someone is excited about a purchase they’re making vs. when they’re surprised by the possib...

People want to know more about the products they are thinking about buying. They don’t want to buy blindly, especially not in today’s day...

When it comes to writing copy, people often wonder whether they should write long or short copy. There are arguments on each side. Some c...

We all love a good story. It seems to be something that’s just part of human nature. We find stories interesting, no matter where we hear...

Writing a sales letter can be one of the most intimidating things when it comes to your marketing. It’s enough to make you run for the hi...

The Difference between Features and Benefits It’s extremely important to understand the difference between features and benefits when you...

There are so many different pieces that go into writing an effective piece of sales copy. You want to get it all right. You want to make ...

I talk a lot about skills that are really important to learn if you want to succeed in marketing. But there’s one skill that really stand...

Before we break into a bunch of advanced techniques on how you can do the writing yourself, we first need to decide if doing your own wri...

Great copywriting is the cornerstone of Internet marketing. You can have the fanciest website with all the newest features and a million-...

Hours 8-11: Complete Writing Assignment #1, Hours 12-15: Complete Writing Assignment #2, Hours 16-19: Complete Writing Assignment #3 Now ...

One of the goals with every piece of content you create is to make sure people hang on your every word. In other words, you want to make ...

In Brain Audit, Why Customers Buy (And Why They Don't) Sean D'Souza tells us we are too fast to throw out our solutions to customers befo...

Sometimes simple is just plain better, as recently demonstrated by the Info Marketing Blog. You already know that the right headline can ...

Seriously? Marketers are STILL asking if short copy is better than long copy. Their reasoning is, “People are too overloaded and don't ha...

Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel.” For example, would it have a bigger impact ...

Unless you're brand new to marketing, you already know that split testing can make a tremendous difference in things like squeeze page an...

According to Sean D'Souza, the vast majority of marketers have testimonials all wrong. Instead of writing a bunch of flowery speech about...