When you get involved in freelance writing, virtual assistant work, graphics work, or another kind of web-based service, it’s easy to fee...

You know you want to write great, hot, profitable products. What’s the easiest way to do that and still be a huge benefit to your audienc...

Sometimes, you really have to shake things up to make more sales in online marketing. You don’t want to always do the same thing everyone...

There’s a huge difference in conversions when someone is excited about a purchase they’re making vs. when they’re surprised by the possib...

People want to know more about the products they are thinking about buying. They don’t want to buy blindly, especially not in today’s day...

When it comes to writing copy, people often wonder whether they should write long or short copy. There are arguments on each side. Some c...

We all love a good story. It seems to be something that’s just part of human nature. We find stories interesting, no matter where we hear...

Writing a sales letter can be one of the most intimidating things when it comes to your marketing. It’s enough to make you run for the hi...

The Difference between Features and Benefits It’s extremely important to understand the difference between features and benefits when you...

There are so many different pieces that go into writing an effective piece of sales copy. You want to get it all right. You want to make ...

I talk a lot about skills that are really important to learn if you want to succeed in marketing. But there’s one skill that really stand...

Bright shiny objects are the little things that glitter in your path as you move along in life. Things might be going relatively well, bu...

What Is A Lead Magnet? Email marketing is one of the most important topics there is when it comes to running a profitable business. It do...

In every email-marketing guide you read it says that you have to build a relationship with your list. Okay, that sounds great… but what d...

It’s All About Email… As an online marketer, you're probably aware that email marketing is extremely important. If you don't have an emai...

There are a variety of formats you can use for coaching. For example, you can coach people individually or in groups. If you’re not sure w...

One of the most frustrating things you can deal with as a coach is an unresponsive student. You’ve spent a lot of time putting together s...

Deciding Where to Mentor People Where you mentor people as a coach depends greatly on the type of coaching you’re doing. Some reading thi...

Affiliate marketing is exciting because there are so many possibilities. You can promote digital or physical products in your niche. You ...

Yesterday we talked about creating an offer that will capture the attention of your target audience and demonstrate to them why they shou...