Are you going to be the “flash in the pan” marketer who comes on strong in the beginning, but fizzles out when the going gets tough or it...

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Do you know the economic value of each customer who buys from your site? If your answer is, $47 or $95 or the price of your product, then...

An old adage in sales is that “the customer is always right.” Over the years as retailer grew large, profit margins faded and experienced...