Great copywriting is the cornerstone of Internet marketing. You can have the fanciest website with all the newest features and a million-dollar design but what ultimately sells your products and services is the actual content of your sales pages and advertising platforms. The higher the quality of your copy (and the more you produce) the better your traffic and sales will be. When you have tons of quality content you get better traffic, higher click-through rates, higher buy rates and better search engine results.
The question, however, is how can you create quality articles that grab peoples' attention and are really high quality but do it FAST? Well, the trick is to have a system that you can follow time and time again to get your writing genius ready to roll like a fine-tuned machine. If you don't prepare and have a well-developed system your writing is just going to turn into an unorganized mess that ends up going nowhere. So, to keep you disciplined and the keyboard humming, you should attempt to have a routine that can have you spinning articles quickly and effectively to draw the right kind of traffic and attention to your site.
Our Goal
When you sit down to write an article there is a process you have to follow: You need to research the market to find good topics, you have to narrow it down to a single topic, find the good keywords and then proceed to write the article. Then, if you are like most writers, you might do this again for each article you intend to submit to article directories or post on a website.
While that's an effective approach it's certainly quite time consuming and disjointed. Wouldn't it be better if you created a factory assembly line of writing that allowed you to focus on creating quality and high interest articles without so much constant back and forth? It definitely would and you definitely can. By following the steps in this book you should be able to:
· Identify and locate topics quickly - You will learn how to use an understanding of search engines to quickly identify highly sought after topics. You can either find high volume keywords that increase your traffic or high paying keywords that can add money to your marketing coffers.
· Research topics effectively - Find out which tools can speed your research efforts and make you a research speed demon!
· Generate multiple articles from one topic - You can learn how to create 10 to 30 articles from a single topic!
· Create Attention Grabbing Titles - Without a headliner that grabs a reader, the article may never be read. You will learn how to write titles that pull the reader in and stands out amongst other articles.
· Understand proper internet article structure of your topic - Understand how to write articles that are structured to be informational while captivating. Know exactly what type of structure you will need to create just from the category of the article!
· Use 'The System' to do multiple projects at once - Once you've got a system in place that you are using, the more you work with it the faster you get. Eventually, it will also help you to do two projects or more at once and not get lost as you switch from one to another. That's when you'll really be steaming through pages and pages with Speed Writing Olympic speed.
Aptitude is Necessary
Before you waste any time on techniques that won't help you, let's get something straight. If you are an Internet marketer and trying to save some money on copywriters, then you will have to learn Speed Writing. Otherwise, the cost to benefit of saving some money while spending inordinate amounts of time to create content for your websites and marketing efforts won't make any sense.
You could easily save more money paying a top-notch copywriter to write your articles for you, if you're going to take too long to do your own. But, once you have this skill down, you can learn to write your own articles and save a whole lot of money. Even if you decide you don't want to implement Speed Writing in your Internet marketing skill set, you will know enough to be able to know what you can expect from great copywriters. We'll discuss this more thoroughly in the next chapter.
And, when would these techniques come in hand?
Well, as an Internet marketer, your two goals are to bring in traffic to your site and to make sales. Either one of these actions puts money in your pocket, either through advertising or through closing a sale. So, all of the Speed Writing you do should go straight towards these two goals, even if they don't appear to be entirely connected.
Traffic-Oriented Content
Even if your website has excellent products, spectacular services and great offers, if you have no traffic it's all going to waste; you won't get much ad revenue or profit without any traffic. So, how to Internet marketers bring traffic to their sites? Typically, by writing copy on other sites that have a large audience and then directing them back to their site through a backlink.
One very popular way to do this is write multiple articles for article directories and submit them for free. These websites are heavily indexed by the major search engines and your article stands a good chance of appearing high up on the results page. Not only that, but they also serve the dual purpose of helping to define the author of these articles as an expert on a particular topic. As the author, you get to write up a brief explanation of your credentials with a backlink to a page that is not a devoted sales page. So, you can have a backlink back to an intermediary blog, a page on your website that does not promote a product, or even a sales page that isn't very obvious or you'll get banned.
These article directories have be a tried and proven way to create good levels of traffic from the number of people who are constantly searching the web for good content. If you use keyword techniques, you can even increase the chances that your articles will be at the top of the results page. However, who has time to write many different articles and then submit them all for free to different articles?
Well, at least in this eBook you find ways to create 10 to 30 articles from one narrow topic that can help you guide people to pages on your site where they will eventually be marketed to buy a related product or service. The same techniques you learn to speed write these articles can be used to help you write multiple blog articles, guest posts, and even business profiles on the web.
Finally, a well written article can get mass media attention or end up becoming viral. When that happens, your hosting servers will probably melt from all that attention and the number of people coming to your site and seeing your product offerings will skyrocket!
Sale-Oriented Content
Now, if you think getting worldwide exposure and traffic to your site is great, think about the other ways Speed Writing can help you create online success as a marketer. You can use the same skills to create dynamite sales pages, multiple articles on your own site complete with Google keywords that generate advertising revenue for you when clicked on by visitors.
You can even sell your Speed Writing in the form of eBooks and special reports to the people who come to find out information from the expert they've previewed on different article directories. An info-product is one of the easiest and most profitable things to sell online. You create one copy of it and then sell electronic copies one by one, for as long as you want. So, the initial cost to produce the copy is the first effort, and yet you can sell hundreds of copies of that one writing. The beauty of info-products also resides in the fact that you can deliver your product over email or as a download, after you've processed the payment electronically too. Almost every aspect of the product selling and delivery is automated! So, that means a great potential for huge profits if one of your info-products becomes immensely popular.
Mix Efficiency with Marketing
The best way to take advantage of the information in this eBook is to learn how to combine other marketing techniques with your Speed Writing. For instance, online marketers know that the way to get traffic to the site is to rank high in search engines, by paying attention to keywords that have a high search volume. Also, if they want to reap large rewards on the Google advertising on their sites, they will target high-paying keywords. So, understanding this, you know that it isn't just about writing interesting and vibrant copy, but it's also about using keywords that can help get your copy ranked high in search engines or generate good advertising revenues.
Internet marketers also have to be acutely aware of the hot trends being searched so that they can provide solutions within their inventory that are likely to draw attention and sell. So, there is quite a bit of marketing research that needs to be done to create copy that draws the right crowd and makes money. In order to do that research, Internet marketers might search their competition, check out high performing blogs and see what topics are being discussed, infiltrate forums and groups for research, and keep careful watch on the demographics of their site.
Once they know who is visiting their site, from where they're coming from, what the biggest and best topics are, and what's likely to sell the best, then they can create copy that really is targeted to provide just the solution for people who happen to be visiting the site. If you come in looking for widgets, that's the sales page you should land in. So, researching the market goes hand in hand with research keyword topics. So, when you do any of this for one area, combine it together to get a boost of power in either Speed Writing or Internet marketing.
Then, if you know that the aim is to get people to click on your offers or you advertising, you also can use the techniques in this book to create sales ads that help you reduce the resistance to clicking links and actually motivates people to do so. So, you want to use the time-tested marketing strategies that will help you to close any sale or get people to sign up for an email list. Things like offering a free report, newsletter, or gift, if someone takes the time to click and order your offer now is a very classic way to handle this.
But, that's not the only way, you can also use other marketing strategies in your repertoire to help boost the final outcome of either a click on your advertising or product links. Don't ever forget to ask for the sale and make that call to action. That applies in all of marketing. If you don't ask for the sale or make a call to action, most people won't be motivated enough to take the action on their own. So, while many of these techniques can help speed up your writing, they should also be used with sound marketing techniques to get you the results you want for your website offers and promotions.