In yesterday’s lesson we talked about profiling the market and defining the benefits of your offer. Now today we’re going to look at tips for crafting your sales letter.
NOTE: Showing you exactly how to create a sales letter is beyond the scope of this lessons. If you need help with this task, then I recommend you outsource it to a professional.
Check out these tips…
Focus on Benefits, Not Features
Starting with your headline on down to your bulleted list of benefits and beyond, your sales letter should focus on the benefits of joining your PLR membership site. Your letter needs to answer these questions:
· What’s in it for me?
· Why should I join this site?
· Why should I join this PLR site instead of the competitors’ sites?
Spend Time on the Headline
Your headline can make or break the success of your entire sales letter, which is why you need to devote plenty of time to crafting a benefit-driven headline.
E.G., “Here’s How to Get All the High-Quality Dog Training Content You Need Without Spending a Fortune on Freelancers or Creating it Yourself…”
Give Prospects a List of Ideas
Some people may not really know what private label content is. Others may know what it is, but they’ve only ever dabbled with using it. That’s why you want to provide a list of ideas for your prospects that opens their minds to the many ways they can use the content. (E.G., articles, autoresponder series, lead magnets, paid products, slide-share videos, as the basis for a course, as the basis for a webinar, to create a physical book, etc.)
Offer a Sample
Those who’ve purchased PLR content – as well as those who’ve heard the horror stories – know that there is a lot of just plain bad PLR content floating around online. That’s why it’s a good idea to provide a sample, which will let users see the level of high-quality in your content.
TIP: Outside of this sales letter, it’s also a good idea to distribute free PLR content in exchange for an email address. This does two things: it brings people into your sales funnel, and it helps presell your prospects once they see that you create high quality content.
And finally…
Handle Objections
Your prospect is going to have reasons why they shouldn’t buy your offer. Your job is to understand their objections (e.g., “it’s too expensive”) and then handle these objections in the sales letter.
For example, one objection is that people wonder what happens if they don’t like the content or their membership. You can assure them that their membership will be everything you say it will be… or they’ll get their money back. (I.E., offer a guarantee.)
TODAY’S TASK: Your job today is to finish writing the sales letter. Note that you’ll also want to have it professionally laid out on your web page. You can outsource this task if you don’t have the skills to do it yourself. Indeed, you can likely find someone on Fiverr.com to design it and create a web template for your letter.