Creating Product Enhancers


Yesterday we talked about creating an offer that will capture the attention of your target audience and demonstrate to them why they should purchase through your affiliate links instead of someone else's.


Today, we're going to dive deeper into those lucrative waters so that you're able to star generating ideas for your affiliate campaign using those bonus items.


To begin, when creating a bonus offer for those who purchase through your links, you have to make sure that the offer doesn't just tie into what the main product is about but that it serve as an auxiliary component.


In laymen terms, the bonus offer needs to clearly enhance the value of the core product.


For example, if you were promoting a weight loss program where people are paying a monthly membership in order to access important tool that help them stay on track towards reaching their goals, you could create a bonus product that features low-fat recipes, or printed-out meal plans.

And yeah, I know what you're thinking: wouldn't that weight loss membership site already offer those resources?


Perhaps, but by offering something similar, not only are you ensuring that your bonus item tie into the core product, but you are giving additional resources that prospects have proven they desperately want.


You can also approach this from a completely different angle, such as evaluating the product you are promoting and creating a bonus product that extends the value by offering tools and sources that are not part of the core program, but directly expand on what is being offered.


For example, if you were promoting a info-product that offered a set of squeeze pages and landing page templates, you could create some private label content that people who purchase these templates could use on their back-end when someone signs up for their newsletter.

The possibilities are endless!


The key is to align your bonus offer with what you are promoting so that it clearly enhances their purchase, and adds value to their investment.