Today we’re going to focus on one piece of your overall sales funnel: your backend offers. The reason we’re doing this because you need to know what you’re going to promote inside your membership site, products and emails before you write one word of content.
Don’t take this task lightly. Most membership site owners find that they make the bulk of their income from the backend of their site rather than the membership fees. That’s why you want to be sure you’re promoting profitable offers.
So, with that in mind, the question is: what should you promote on the backend? Check out the characteristics of profitable backend offers:
Be Sure It’s Desirable
The first step is to do your market research to find out what your audience wants. Then you can decide what sort of backend offers to promote to your audience based on the types of products and services they’re already buying.
Promote Offers Highly Related to the Membership Content
Your membership site solves part of a problem for your members. Your backend offer should solve another part of the problem. In other words, people who want your membership content should naturally be interested in (and want) your related offers.
For example, if you’re selling a bodybuilding exercise guide with PLR, then your buyers would naturally want other PLR content on this topic, such as a bodybuilding nutrition guide with private label rights.
Create a Variety of Offers
You’ll want to promote a variety of different types of offers at different price points. Just be sure to test and track these offers, so you can determine which ones your audience responds to the best.
Here are examples of the types of offers you might promote:
· Additional PLR content.
· Training on how to use PLR content.
· Online marketing/business training.
· Tools PLR sellers need to run their business (such as autoresponders).
· Freelance writing services (to tweak PLR content or create new content).
· Other freelance services to help people set up their business, such as web design or copywriting.
· Business coaching/consulting.
These offers can take a variety of forms, including:
· Ebooks and reports.
· Videos.
· Audios.
· Live events like webinars.
· Memberships in related membership sites.
· Access to private groups/forums.
· Courses.
Note: in most cases, you’ll mainly be selling additional PLR content to your buyers and perhaps freelance services to tweak the content or create something new. However, depending on your audience, you may offer PLR or business training. You’ll need to test these offers to see if your audience responds to them.
Promote Your Own Offers
Whenever possible, be sure to promote your own offers, as that will be the most profitable. If you don’t yet have an offer created, you can sell a related affiliate offer. But then be sure to replace it with your own offer as soon as possible.
The exception here is if you’re offering services, such as tweaking PLR content for your buyers. In that case, you may hire someone else to do this (perhaps raising their prices so you can take a cut), as you should focus on creating additional PLR offers rather than trading your time for dollars.
TODAY’S TASK: Your task today is to decide exactly what to sell on the backend. For example, if you have a membership site delivering traffic-generation reports with PLR, then you may sell PLR courses, autoresponder emails, blogs and other content with PLR licensing on these same topics.