The 24-Hour Product Creation Blueprint: Deciding On A Topic

Introduction


Creating a profitable product doesn’t need to take long. Even if you don’t have a lick of experience, you only need to do about 24 hours worth of work to go from brainstorming an idea to a slide-share video and manuscript. And as you gain experience, you’ll be able to step through this process even faster!


Let me make a quick note here: when I say 24 hours, I don’t mean 24 hours from now. I expect you’ll break up your actual working hours over at least two or three days or so.


So what should you do during each of those 24 hours?


The answer to that lies inside this report. Over the next several pages you’ll get an exact step-by-step plan that will walk you through each task you need to do to go from product idea to product completion.


So without further ado, here’s your 24 hour product-creation planner, where you’ll find out how to create a product that includes a slide-show video and report. Take a look…


Hour 1: Determine the Topic Of Your Product


The best way to pick a topic is to find out what’s already selling in your niche and/or what sorts of topics are popular. Then you can create something similar (yet better).


Here’s how to find out what’s popular:


· Check popular marketplaces such as JVZoo.com, Clickbank.com and Amazon.com. Just search for your niche keywords (such as “organic gardening”) and take note of the top sellers.


TIP: If there is a lot of competition for a particular type of a product, that’s another sign that it’s an in-demand topic.


· Search for your keywords in Google. Then check out what the top sites in your niche are selling.


· Browse blogs, forums and social media groups in your niche. See which topics keep coming up again and again. Also take note of which topics tend to get a lot of views and responses.


· Use a keyword tool such as MarketSamurai.com. Enter your broad keywords, and then scan the results to find out what people in your niche are looking for.


· Ask your market. Do a simple survey to learn more about your market’s problems and what sorts of solutions they want.


· Check large publications. Go to your local newsstand and see what the top magazines are putting on their covers. The reason for doing this is because large publications have large research budgets that help them determine which cover articles will generate the most sales at the newsstand. So if a particular topic is on the cover of a well-established magazine, that’s a sign that the topic is popular.


· See if the topic is trending. Go to Google Trends, enter in your broad keywords, and take note of the popularity of the topic over time. What you’re looking for is a topic that has increasing popularity over time, or at least stable popularity. Avoid topics that are on a downward trend.


· Follow the money. Finally, another good step to complete when you’re doing market research is to find out what types of products marketers are paying money to advertise. This means checking Google’s sponsored ads, checking Facebook ads, and even checking the paid banner ads on big sites in your niche. If marketers pay to advertise a particular product over time, that’s a good sign that there is demand for that product.


If you go through all these steps, then you’ll have a good idea of exactly what’s popular and what’s selling. This is the type of product you’ll want to create too.


TIP: The key to read the top sellers and determine their strengths and weaknesses. Your product should retain those strengths while improving on the weaknesses.

For example, if the strength of a dog training guide is that it shows example schedules for taking a puppy outside, then you should include example schedules in your product too.

If a weakness of a bestselling guide is that it doesn’t explain the right way to choose a training crate, then your product will improve on this by offering these instructions as well as product recommendations.


Next up…


Hour 2: Choose A Title For Your Product


Some people are going to decide whether to purchase your product just based on the strength of your title. That’s why we’re devoting a full hour to brainstorming the perfect title and subtitle.


Keep these tips in mind:


· Provide a benefit. The title and/or subtitle should let prospective buyers know the benefit of your product. Consider this classic book as an example: “How to Win Friends And Influence People.”


There are two benefits right in the title.


· Arouse curiosity if possible. A good way to do that is to use a word like “secrets” (e.g., “The Secrets of Getting All the Traffic You Want”).


· Use trigger words. These include words such as: you, how to, secrets, revealed, discover, amazing, revolutionary.


· Consider combining words to create a new word. This is one of my favorite ways to create a title such as “Earncome” (which is a combination of “earn” and “income”).


Now let me share with you a few templates you can use to start brainstorming your own titles and subtitles:


· How To [Get Some Benefit]. E.G., “How to Lose 10 Pounds Without Exercising”


· The Secrets of [Getting Some Benefit]. E.G., “The Secrets of Retiring With a Million Dollars In The Bank”


· The Cold, Hard Truth About [Some Topic]. E.G., “The Cold Hard Truth About Social Media Marketing”


· What Your [Person] Doesn’t Want You To Know About [Some Topic]. E.G., “what Your Beautician Doesn’t Want You To Know About Hair Extensions.”


· What Every [Type of Person] Ought to Know About [Some Topic]. E.G., “What Every Bodybuilder Ought to Know About Getting Big Quads.”


· The Quick and Easy Way to [Get Some Benefit]. E.G., “The Quick and Easy Way to Get Rid of Aphids”


Those templates will give you a good start. Now spend the next hour brainstorming your own title.


You may want to go to Amazon and browse bestsellers in your niche for inspiration.


Next up…


Hour 3: Register The Matching Domain Name and Secure Hosting


Your next stop is to go to a trusted domain registrar such as NameCheap.com to register your domain. Here are three tips:


· Buy a .com. Most people still think of domain names as .com names, so don’t bother with .info, .biz or similar names.


· Get three extensions. You might consider purchasing the three most popular extensions for your name, which includes .com, .net and .org. That way, your shady competitors won’t set up shop under a legit extension (.net or .org) and pretend to be associated with you.


· Make it short and memorable. The domain name Earncome.com is a good example of a short, memorable and highly brandable name.


Finally, you’ll need web hosting through a company such as HostGator.com (or your favorite host).


Be sure to change the DNS (domain name servers) in your domain name dashboard so that your domain points to your location at your new host.


TIP: If you don’t know how to set up your hosting and change your DNS, check the documentation provided by your web host and your domain registrar. Most large and reputable hosts provide extensive documentation, as well as videos that walk you through these sorts of tasks.


Tomorrow, we will continue with "Researching Ideas to Include in Your Product," Hour 4.