When you first started marketing online, did you have dreams of waking up in your pajamas, setting up a little bit of content that you carefully crafted with just the right keyword density - and then watching the money roll in?
Well it may have worked that way once upon a time, but thanks to automated tools and scummy spammers, search engines cracked down on that minimalist work strategy and now you have to go to a little bit more effort.
You might be nervous about being a leader in your niche. You might have these common feelings:
Who would want to listen to me?
I don't have anything unique to say.
I'm not pretty, young, or smart enough to be a leader.
I'm nobody and there are already leaders in this niche.
These feelings are normal, but they're not accurate. Be honest. How would you like it - as a consumer - if you only had one choice for a restaurant, a salon, a clothing line, a music style, a grocery store, etc.? You probably wouldn't like it much, right? It's the same way with leaders in a niche.