One day you’re stuffing keywords into your copy to rank well in Google and the next day, the fickle search engine is turned off by keywords – and there’s even a penalty if you have too many!
Squidoo is a good example of a type of technology that many depended on – and then it’s closed for business suddenly. Some relied on it 100% to pay their mortgages, support their children, and sustain a living all around.
It’s technologically challenging being an online entrepreneur because you have to find time to keep up with all of the latest in the industry that can help you succeed. If you love what you do, you’ll likely enjoy keeping up to date with the new stuff that can make your life easier as an Internet entrepreneur – or better ensure your future success.
If you aren’t ready to make the commitment to keeping up to date, then you’re not ready to lead others. For example, what if you didn’t know about social networking migrations and you were still trying to spam people on MySpace?
Keeping up to date can be a journey in itself. There are web media such as blogs, podcasts and forums to keep track of - and, of course, the rules and regulations that are always changing for online marketers.
If you’re reading about changes in a blog or forum, make sure you’re not reading an outdated post. That’s just wasted time. There are continual updates on how to promote your products, free apps which can help you save time and make your job easier and technology news sites you can subscribe to that can keep you abreast of what’s happening in the industry.
Social media sites such as Twitter and Facebook can also keep you updated on a continual basis. Following such people as Bill Gates and Martin Fowler (Software Development Methodologies) and other marketing gurus who you admire is another good way to get the latest news and updates.
Other methods of finding resources to keep in touch are web-based, online tutorials and web casts. Acquiring professional training is great if you can afford the coaching fees, but there are many sites today which offer wonderful, informative tutorials that will keep you technologically focused.
Podcasts and forums are also wonderful resources for keeping in touch. Set up your own podcasts or get together with other bloggers to talk about specific topics and trends.
Keep searching and you’ll find one or more that suits all of your needs. Books and magazines may also be a good source of Internet marketing information, but check that the print copies contain accurate and up to date technological data on the subject matter you’re researching.
This type of resource can become out of date in no time at all because of the changing nature of the Internet. Knowing it’s a constantly changing technological world, spend some time every day researching new methods and you’ll be ready for the good and the bad.