Private Label Rights (PLR) content is wonderful for both content creators and the marketers who buy it. It’s essentially ready-made content written by a professional. With a little tweaking, the business owner can turn this content into what they need it to be. Whether they’re using it to drive traffic, make sales, or grow their authority, smart business owners know the value of PLR.
Maybe you’ve used PLR yourself in the past. Or, maybe you’ve seen those with PLR stores and are envious of the success so many have had with this business model. There’s no getting around it—writing and selling PLR can be very lucrative. If you enjoy writing (or the idea of hiring and managing writers), then this might be a great path for you to generate an income online.
In fact, you could choose to focus on this just part-time and build up your PLR store inventory … building up to a full time, relatively passive income even if you don’t work full time hours. Or, you can work on this full time and really grow your income.
As a PLR store owner, you’ll target business owners who are in need of content. There’s a demand for this out there, so you can be one who offers a supply.
PLR content can come in many forms, virtually anything that can be written or recorded, such as packs of articles about a related topic, short reports, longer eBooks, video or audio courses, and so on. For the full products, you should include a salesletter also, and possibly other sales aids such as infographics, images, autoresponder emails, and whatever else you can think of that will make it easier for your buyer to succeed.
Investigate What’s Already Selling Well
One of the best things you can do to get started as a PLR seller is to investigate what’s already selling well. That means scoping out what other PLR authors are selling a lot of. Figure out what people are buying.
That often means investigating what’s hot on the market. There are certain topics and trends that business people are paying a lot of attention to. If they know they can make money with a particular topic with their own customers, then they are a lot more likely to buy PLR content related to that topic.
Ideally, you’ll have a few different PLR authors you get to know and even work with as a new PLR seller. Align yourself with those who are doing well. You’ll be surprised at how much they’re willing to help you.
You can also simply investigate the sellers that are doing well by searching on Google, popular business forums, and so on. See what they’re selling, see what people are buying, and take notes.
As I’ve said so often, success leaves clues.
Please don’t make the mistake of just jumping right in, trying to write and sell PLR as it comes to you. Just because you think it’s a good idea for a topic doesn’t mean it actually is a good idea for a topic. It’s so important to make sure that an idea is good and profitable before you spend time creating PLR on that topic.
How Will You Stand Out?
This is business, so it’s important for you to stand out. You don’t want your business to be the same as all the other PLR businesses out there. You want sellers to come to you for a particular reason.
Maybe you’ll offer high quality, premium PLR. Maybe you’ll offer certain packages that are very “business in a box” oriented. Maybe there’s something about the type of PLR you’ll offer or the way you’ll offer it.
Figure out how you’re going to stand out. Figure out how you’re going to attract quality customers to you. Know what you stand for and know exactly why people should come to you over every other PLR author out there.
Writing Your First Content
Now that you’ve done the preliminary digging, it’s time to get started. It’s time to start writing your first PLR content. Don’t be worried about this. This isn’t the only content you’re ever going to write. It doesn’t have to be perfect – and in fact it’s impossible for it to be perfect.
Figure out what you’re going to write and write it. Consider this the practice run. At the same time, make sure you target a profitable topic and execute it well.
The trick is to just keep going. Write your first piece of content but then keep writing, writing, writing. You should get your PLR customers used to new releases.
After you’ve written your first piece of content, you’ll have to put it up for sale and market it, of course. But all along the way you should be writing to add content to your PLR store.
Marketing Your PLR Business
Once you have some content written, it’s time to start marketing your PLR business. You have to let people know about it. Just because you have some things up for sale doesn’t mean people are going to flock to buy it.
You have to get the word out there. That might mean getting affiliates to promote your PLR content to their contacts. Or, maybe you’ll run paid ads. Or, perhaps you’ll put out a special offer on a business forum like the Warrior Forum in their Warrior Special Offers section.
I highly recommend that you set up a formal PLR store. There should be a place where people can go to look at all the PLR content you have for sale. Customers should be able to search by category and type of content and find exactly what they need for their business. Make it as easy as possible for people to buy.
You can even attach a blog to your PLR store. Your blog can keep people up to speed on what you’re working on, how to best use their PLR, and so on.
One of the best ways to market your PLR will to be to build a list of PLR buyers. One way to do this is to give away a piece of PLR content for free in exchange for an email address. Funnel people to the sign-up page to get them on your list.
Once you have people on your list, you can inform them whenever you come out with new PLR content, are running a special offer, and so on.
Creating A Monthly PLR Membership Site
I’m sure you want to turn this into a full-time income. One of the best ways to do that is to get people to sign up for a monthly PLR membership site. You’ll write the content, get people to subscribe, and get paid on autopilot month after month.
Running a membership site can be great for you because you get the consistency of income. As long as you deliver high-quality content every month, people will most likely want to remain a member.
Membership PLR sites are great for your customers and clients because they’ll get great content on autopilot without having to search for it or think about it. If you want to earn great money as a PLR seller, this is one way to stand out and earn.
Get Started Today
There you have it – it truly is easy to get started selling PLR. You just have to have a great idea, good writing, and a way to get your PLR content in front of people who will be excited to buy it. Target people who you know will make money with the content you create. If they can earn money with your PLR content, then you can earn well with this income generation method.