As mentioned in the previous lesson, one way to make your content unique is by rewriting the introductions and conclusions. This includes:
· Rewriting the main intros and conclusions. For example, if you have a PLR report ebook or article, then you can rewrite the introduction and conclusion.
· Rewriting the intros and conclusions for smaller sections. For example, if you have a PLR ebook, then each chapter likely has an introductory passage at the beginning and a summary/conclusion at the end, both of which you can rewriting.
Let’s take a closer look at how to rewrite these passages…
Rewriting Introductions
The introduction needs to be one of your strongest passages, as it’s going to influence whether people read the rest of the content. Here are different ways you can rewrite a conclusion to make it both unique and compelling:
Build Anticipation
Here you summarize what’s coming in the content while arousing curiosity if possible. E.G., “In just minutes you’ll discover a simple five-minute trick for doubling your conversion rates!”
Open With a Story
Telling a relevant story is a good way to engage people on an emotional level and build rapport. For example, if you’re writing about dog training, you might open with a story about how your dog was so badly behaved in public that it was embarrassing.
Share a Tip
Here you start strong by sharing one of your best tips upfront, which will hook the reader and bring them into your content.
Ask a Question
The idea behind this strategy is engage readers with a question.
E.G., “Do you ever wish your business would make more money?”
Open With a Quote
Go to a site like BrainyQuotes.com and search for quotes related to the content. For example, if you’re writing about weight loss, then you might choose to open a piece of content with a suitable motivational quote.
Rewriting Conclusions
Your conclusion may serve multiple purposes, so you’ll want to rewrite the existing conclusion to accomplish the following:
Recap what the person just learned about within the content. Not only is this a good reminder for someone who read the entire piece, but it’s also a good way to get skimmers to go back and read the content more closely.
E.G., “You just discovered the surefire five-step system for housetraining ANY puppy, no matter how stubborn they are. Let’s quickly recap the steps…”
Introduce one new piece of information. Here you offer a bonus tip or other piece of information. The key to this strategy is to put one of your best tips in the conclusion, which again will entice skimmers to go back in to read the rest of the content.
Offer a call to action. Generally, your conclusion (especially the main conclusions) should have a call to action (CTA). For example, you might encourage people to implement what they just learned, or you might persuade them to purchase a related offer.
Be sure to pick one main goal, and then create one CTA for that goal. (Too many calls to action ends up with people not taking any action at all.) See Day #19 for information on how to craft an effective call to action.
TODAY’S TASK: Your task for today is to continue working on your PLR content in order to make it unique, add value, and do what’s necessary to create your package.