At this point, you know what you’re going to include in your main offer (which is the material you send to your members each and every month). Now the question is, how will you add value to this offer? In other words, what sort of bonuses will you give to your members?
NOTE: Adding bonuses boosts the perceived value of your offer, which gets more people buying your offer. You can also use bonuses strategically to overcome specific objections and to retain members. You’ll learn more about this on Day #9 (tomorrow).
For today, we’re going to talk about what sort of bonuses you can offer that the buyer will be able to collect as soon as they join your membership site. These bonuses fall into three categories:
#1: Additional PLR Materials.
#2: Tools.
#3: Training.
Let’s take a closer look at each of these:
Additional PLR Materials
This is the bonus that your customers are sure to love. After all, they’re already buying your PLR content, so they’ll be happy to receive any extra PLR content for free. Just be sure that whatever you offer is highly related to the content in your main package.
For example, let’s suppose you’re selling a copywriting guide with private label rights. Here are the types of items you might offer as a bonus (also with PLR licensing):
· A set of sales letter templates.
· A report on how to profile a target market.
· A headline swipe file.
· A seven-part autoresponder series that talks about sales triggers.
Basically, the idea here is to give your audience more of what they want, which turns your good PLR offer into a great PLR offer.
Here’s another idea…
Tools
These are tools to make it easier for a PLR seller to run their business. These may be of particular interest to people who are new to online business and perhaps have never set up a website before.
For example:
· A set of WordPress themes that customers can use to quickly set up the site where they’ll sell the content.
· A membership plugin that customers can use to run a membership site using your PLR content.
· A split-testing tool that customers can use to optimize their website and ad campaigns.
Again, these are the tools that your customer uses, but they can’t be sold or passed onto their customers.
Which brings us to the last point…
Training
The idea here is to offer training on how to use PLR content to your customers. This is a particularly good bonus if your audience includes people who’ve never used PLR content before.
Here are a few examples of the type of training you might offer:
· A course on how to rewrite PLR content to make it unique.
· A guide that shows readers how to use PLR content to generate and convert traffic.
· A video that trains customers how to turn PLR content into other formats.
In addition to the type of training that your users can download, you might also offer live training. For example:
· Offer monthly webinars.
· Create a private group for group coaching.
Again, this training is for your customer’s use only (e.g., it doesn’t come with private label rights).
TODAY’S TASK: Your task for today is to start brainstorming what sort of bonuses you can provide to add value to your PLR packages. Be sure to take into consideration what bonus would best fit your main offer, as well as what type of bonus your audience wants the most. Then check out tomorrow’s lesson, where you’ll learn more about how to create strategic bonuses!