Earlier we talked about what types of bonuses to offer to your buyers. For example, you can use strategic bonuses to accomplish goals such as overcoming buyer objections.
Now we’re going to continue our discussion of bonuses, since today is the day you start working on the bonus content for your PLR membership site. Specifically, we’re going to look at what factors contribute to creating a high-value, irresistible bonus.
You’ve already learned tips for creating high-quality, engaging content, so we’re not going to cover that ground again. Obviously, all the tips that go into creating a high-quality product likewise go into creating a high-quality, valuable bonus. In addition, you’ll also want to implement the following tips…
Craft a Bonus that Complements the Main Offer
One of the big mistakes that PLR sellers make is that they plan their bonuses almost as an afterthought. What often happens in these cases is they look to their hard drives to see what sort of bonus they could offer. Many times, the products they’re looking at are outdated, they’re not related to the membership site, and/or the product has already saturated the market (so it’s not in demand and thus isn’t irresistible at all to buyers).
What you want to do instead is to plan your bonuses at the same time you’re planning your membership site. Your bonuses, at the very least, should be highly related to the membership site. Even better is if your bonuses are a natural extension of the main offer.
Let me give you an example…
Let’s suppose you’ve set up a membership site where members get a new online marketing course with PLR every month, such as a search engine optimization course, a social media marketing course, an affiliate marketing course and similar. Here are two ideas for the types of bonuses you might offer:
· A related bonus course. For example, as soon as members join they’ll get access to another PLR course on a related topic (such as email marketing) that they can start selling right away.
· A free upgrade. For example, you might offer the video version of all courses as a free bonus to members. (This alone would be worth way more than the price of membership in most cases.)
Create a Limited Bonus
Another idea to take into consideration is to offer a limited bonus. Typically, you do this during launch week to help get an initial flood of members into your PLR site.
There are two ways to do this:
· Offer an exclusive bonus for a limited time. E.G., “Free if you join in the next 72 hours!”
· Offer an exclusive bonus for a limited number of members. E.G., “Free if you’re one of the first 100 members to join now!”
Either way, be sure it is indeed an exclusive bonus, and remove it from the market once the limit has been reached.
Consider Something Beyond Text
Additional PLR, reports and similar infoproducts make for good bonuses, if they’re highly related to your membership site. However, you’ll want to consider what other types of bonuses you can offer. Let me give you a few examples:
· Videos with private label rights licensing. For example, maybe you’ve put together a multimodule video course that’s in a slide-share format. You can offer all the raw files (including the slide deck) so that users can edit the course in any way they choose.
· Software Licensing. The idea here is to provide “white label” software for your PLR customers to resell to their customers. For example, if the end users are people who want to lose weight, then you might offer the white-labeling licensing rights for a meal-planning app.
TODAY’S TASK: Your job today is to start working on whatever bonuses you’re offering. We’ve devoted two days to this task, so be sure to pace yourself accordingly. (If you have a lot of content to create for your bonuses, then of course you may devote more time to this task.)