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Creating 10 Social Campaigns

At first glance, social media might not seem to fit in with the theme of creating 'content'... At least not as well as the other 4 types of content we've discussed so far.

Here's the thing, it is content and it simply can't be overlooked. These days, if you're not consistently creating fantastic social content, then you might be doing a great disservice to your business.

People consume a ton of content through social platforms these days. Sure, 'content' on Twitter might only be 140 characters, but that's content people consume. The most viral content on Facebook and other social sites might actually be images, GIFs and the like... But that's content.

This is actually good news for you. If you can build up great social campaigns with easily created, short social content, you can save time and be more effective. Not only that, but you can get more out of the other types of content you've created because you'll have more of a hold on your audience on sites like Twitter, Pinterest, and Facebook.

Create great content for social sites and you can see some incredible benefits that can help you get more traffic, build your list, and make more sales.

What's the Competition Doing in Social Content?

As always, it's well worth taking a look at what your competition is doing as far as social content.

Which social sites are they focused on? I personally focus most of my attention and social content on my Facebook group, The IM Inside Track.

But maybe your niche is most active on Twitter. Maybe you're in a more visual niche that would benefit from Pinterest. Perhaps you're in a business to business niche that could really benefit from LinkedIn.

You have to figure out where your competition is seeing the most benefit. Figure out where your audience is and expects you to be. It might be that you focus on one social site or three social sites... It's helpful to know what will be most worth your effort before you get started with your social campaigns.

If you're already involved in social media for your business, then this will help you tighten things up a bit.

Make Your Plan for the 10

Now you have enough information to get started making your plan for the 10. When I talk about creating '10' pieces of content for the social realm, I'm not talking about making 10 tweets and calling it a day. I'm talking more along the lines of creating 10 social campaigns or 'mega' pieces of content.

A social campaign might be a series of posts you make about a certain topic over the span of about a week or so. Or it might be just one infographic that you spend some time creating and then share across social platforms as well as your website.

Make sure you have a goal in mind when you start a new social campaign. Do you want to promote a new product? You might start off with some informative posts and then move to some more sales-like and direct posts as part of the campaign.

If you're creating an infographic or another high-value graphic, video, or item you hope will go viral, think about how you're going to make sure it takes off instead of landing with a thud. You're going to create it... But how will you make sure it takes off? Ask people to share it. Get the word out. Share it in more than one place yourself.

Generally, when you create something with the idea in mind that it might go viral, your goal is likely that it will help establish your expertise and drive traffic to your website. Make sure you have your branding and website on the viral item so people can find you. It's best if you use this as a list building exercise to capture that viral traffic.

As you can see, your plan for running 10 social campaigns or 10 viral posts can be very flexible. Social media marketing is a hugely important part of Internet marketing and business in general these days. Start off by planning for and creating this series of 10 social posts.

Note that you'll want to create a schedule for yourself. While you might work on and plan for these campaigns right now, that doesn't mean you should post them all at one time. You might drop them out over the next month or whatever works for your business.

You can read the remainder of this post or download it in PDF format here.


If you find this content helpful, you can find lots more like it, that you are free to use for your own purposes, at my site:

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