Send Readers of Your Content to Your Site
In written content, use a resource box like this at the end of your content (article, blog post, etc.) to send readers to your website:
By the way, do you want to learn more about (topic of blog post)? If so, go to my website and download my free guide, how to (topic of blog post): (link to website).
And do you want to read more blog posts like this, about similar topics? If so, go here (URL to another blog) to read more of my articles.
For video content, simply speak the above words.
For forums, simply put a link to your squeeze page or blog in your signature, but do not use a call to action (for example, click here, go here for more information, etc.). The readers who want more will click through without prodding.
Letting People Know about Your Content
The next step in the entire process is letting people know about your content online. If you are just getting started, this is the hardest part, but once you have pursued the strategies I have outlined for 90 days or more, you will find it becomes easier and easier to get people to read your content. If you have a list or contacts in your niche, you can send an email pointing them to your content. Or you could advertise a little, perhaps buying some content ads on related websites, or buying mailings to other people's lists recommending their readers go to your content. But the best strategy when you are first starting out, in my experience and opinion, is to simply write as much as possible, for as many websites as possible, and link from website to website through your content.
90 minutes for 90 days
One of the rules of thumb I use with my clients I call "90 minutes for 90 days," meaning work 90 minutes per day for 90 days and you will be amazed at how much traffic you are getting. And keep in mind, that is 90 minutes of actually writing and posting, not 30 minutes reading emails, 30 minutes wondering what to do, and 30 minutes working, but a full 90 minutes of work with no interruptions. I recommend turning your phone off, closing your door, closing your email browser and only write and post content for the full 90 minute period.
This smart article marketing strategy works, and when done the right way, consistently. it is highly effective. I've built almost all of my traffic in my business through article marketing and I believe you can too.