In my opinion these are EXCELLENT predictions that can help you plan your marketing efforts for 2018 and beyond.
Prediction #1: LinkedIn will become the go-to social media site. We should note here that LinkedIn is making huge strides to earn the attention of marketers and business owners alike, with features like endorsement tools and the ability to join groups. This is not only Facebook for grown-ups, but also social media for business.
Prediction #2: Videos will be appearing more often in emails and social media posts. Okay, this one is a no-brainer, but it does merit your attention. If you're not using video yet on a regular basis to talk to your prospects and customers, now is definitely the time to get started or get left behind.
Prediction #3: Twitter's popularity with small businesses will decline. Yes, it's a great place to monitor customer complaints so you can handle them immediately, but is it a good place to market? Depends. If you're comparing it to LinkedIn and even Facebook and Google+, the answer is probably no.
Prediction #4: Small businesses will get more selective about social media. Balancing time, money and resources means picking one or two social media sites and focusing on being great on those, rather than just mediocre on all of them.