Good question. Just like any information product, creating an online course allows you to do the work once and get paid over and over again, sometimes for years. "But ebooks and video products and so forth already do that - why an online course?" Would you believe, because it looks freakin' cool? When you're selling your course through your own website, you look just like everybody else pushing an info-product. But when you do it through a teaching platform like Udemy, you automatically get credibility and prestige points. Plus Udemy will get you customers you never would have found in any other manner. True, Udemy gets a cut, but so would affiliates. Another reason why you might want to create a Udemy style ecourse is this: by having an online course (or 2 or 20) you are automatically an expert in your niche. Imagine trying to sell a brick and mortar business a marketing package when they don't know who you are. Now imagine selling that same package after you've shown them that you are a Udemy Instructor. See the difference? Sure, you and I know that putting together a Udemy course isn't rocket science, but to your prospect you are suddenly THE MAN or THE WOMAN who can ride in on that big shiny horse, save the day and fix their problems. Okay, maybe not, but their trust level in you and your expertise just increased by a couple of hundred points, easy. Here's yet another reason for creating a Udemy course: You can charge more than you can for a random ebook or video course. Which would you rather do - sell 10 THOUSAND copies of a $10 product, or 508 copies of a $197 product? It takes essentially the same work, yet on the higher priced product you need far fewer sales to reach that six figure number. In fact, just 1.39 sales per day for a year will yield you $100,000. One last reason to consider creating a Udemy course: Your course makes for a terrific back end product. Let's say you do sell a $10 product, or you guest blog, or you get interviewed, etc. Where do you send people? Yes, you can send them to a squeeze page to capture their email address, but where do you take them after that? Imagine if, on the 'thank you for subscribing' page, you invited them to take a peek at your Udemy course. You could even provide them with an expiring coupon. Even if just a few percent of them buy, you are now making significant money you otherwise would have left on the table. This can be a self-liquidating method to building your list. Pay for advertising, make money on your Udemy course, and you can continually and almost effortlessly build your list - forever. If you're an expert on a topic and you haven't thought about creating a Udemy course before, you might want to consider it. Next, we'll talk about the 4 things your course has got to have if it's going to sell well.