Pssst... wanna buy an info product on how to start and info product business? Because there are tons of them out there. But the fact is, when you break it down there isn't anything overly complicated about it.
First, you choose a niche – one where money is already being made.
Next, you create content. GOOD content. Or great if you can manage it.
Or, even simpler, you FIND GOOD or GREAT PLR Content and Make it your own. (HINT: Check out the PLRContentSource.com)
You set up a blog with a free download in exchange for their email address. Package some of your content into that free download and place some of it on your site in posts. Yes, the content can overlap.
Create a product. If you want to take a week, write a mind-blowing book or course. If you want to do it in a day, record 3 hours of audio broken into 6 or more modules. My advice? Do the recordings, you can charge more and they're EASIER.
Email your growing list every day or two with good info AND a good reason to buy your course. Charge at least $40 for it, preferably more.
Upsell to a monthly coaching program - $97 a month is good.
Maybe I should have written that up in 200 pages or recorded 10 hours of video on it and charged $197. But it would have been the same material.
One more thing – traffic. If you've got an IM related product, create a new recording each week and sell it via JVZoo, Warrior Forum or someplace with built in affiliates. Give 100% commissions – your goal is to upsell to the big product and to coaching.
If it's not an IM related product, start guest blogging to get traffic. Offer bloggers free recordings they can give their readers. Ask list owners to promote your weekly recordings – they get all the commission.
This isn't hard. But there is a catch – you gotta DO it.