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PROFESSIONALLY AUTHORED ARTICLES

10 Online Business

An online business thrives and survives based on their traffic. The more traffic you have, the more potential customers you have. And the more customers you have…Yep! The more profits you’ll earn. However, you don’t always want to have to spend an arm and a leg to gain traffic. Here are seven cost-effective ways to increase traffic to your website.

Cost-Effective Ways of Increasing Traffic to Your Website

Facebook offers a number of business-building benefits. One of the primary benefits Facebook offers is the ability to market your business. You can use Facebook to drive traffic, build awareness and attract attention for a launch. Here are three essential tips for a successful Facebook marketing campaign.

Essential Tips for a Successful Facebook Marketing Campaign

Every online and offline business operates through a series of practices. Practices are essentially systems you’ve established to accomplish something for your business. For example, when someone sends you an email inquiring about your products or services, what you do with that email is considered a practice.

Good Online Business Practices = More Customers

Have you ever heard the phrase “the money is in the list?” Probably; it’s a common phrase. It’s also true. Your list is your connection to hundreds if not thousands of people who are interested in your products or services. They’re qualified leads. As a business owner, these are the people you want to talk to. However, finding those people can be a challenge. Here’s how to implement a successful lead generation campaign.

Implementing Successful Lead Generation Campaigns

Think about the people and companies you buy from. You buy from people and companies you like. You buy from people and companies that represent credibility and authority. You buy from people and companies who have created a strong image in your mind.  Your customers buy for the same reasons. They buy from companies that have a strong online brand.

Strategies to Establish a Strong Online Branding to Attract Customers

An online business that ignores keywords and search phrases will surely struggle. The internet is based on information. That information is sorted and organized based on the topic or keywords that best describe the information. When you embrace keywords and search phrases, you’re better able to position your website competitively. Here’s why your keywords and search phrases matter.

Why Your Keywords and Search Phrases Matter

  1. How to Give Your Website an SEO Boost

  2. Web Analytics to Track Customer Behavior - Why Is It Important?

  3. Web Analytics Tools

  4. Web Site Prominence - How to Stand Out from the Crowd

4 More Online Traffic Articles

Some Uses For This Content

LEAD GENERATORS - Subscription eCourses and/or emails

BACKLINK BAIT - Submit Content to Social Media Sites

WEBSITE CONTENT - Fodder for Search Engine Searches

INFOPRODUCTS - Combine into Reports, eBooks or Tutorials

Buy This Article Collection Now!

Includes 10 Private Label Articles

$5.95

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collection for a discounted price at the bottom of this page.

10 PROFESSIONALLY AUTHORED ESSAYS

5 LEAD GENERATION BASICS ESSAYS

5 TRACK BUSINESS FOR SUCCESS ESSAYS

The reason that many businesses fail is they don't focus on what’s important - the customer. When asked, many business owners will say that turning a profit is their main goal and while it is vital to the success of any business, it’s also important to remember that without customers you won't have any revenue. That’s why it only makes sense to put them first

 

-  Always meet the needs of your target customer

Customers aren't going to buy your product or service unless you appeal to them on a level they can relate to. If you can offer them something that will solve their problems,

Put Your Customers First To Generate More Leads

One thing that many business owners forget (or neglect) to do is to take time, every once in a while, to evaluate their lead generation systems. This is important because what once worked great may not be working today. This is especially true when it comes to attracting new leads because the way people enter your sales funnel can change very quickly.

 

It’s a good idea to schedule this check on a regular basis. How often is up to you and the needs of your business. For instance, some businesses may need to check weekly or monthly while others only need to do this quarterly. A good indication that your lead system needs a checkup is if you notice a decrease in revenue.

The Importance of Performing a Lead Generation Evaluation

One of the best ways that you can generate leads is to have people fill out surveys. This gives you a good idea of what they are looking for, what their age group is, and so on.

 

But there are a few things that should be considered when you are composing surveys.

 

- Keep it short

You don't want to ask too much information of the customers because it may scare them off instead of making them interested in your company or product.

Using Surveys to Generate New Leads

If you truly want to improve your business, get more customers and make more sales, then you need to pay close attention to your numbers. As I have mentioned in previous lessons the metrics behind what’s working and what isn’t are very important.

 

They say that only twenty percent of your actions make up eighty percent of the results. What if you’re working on the wrong twenty percent? If you study analytics, you’re going to be so much more likely to work on the projects that yield the best ROI and more likely to let go of the ones that aren’t working and losing you money.

Common Mistakes People Make When Tracking Their Websites

Your website visitors are much more than page views. They are people that take various actions (or not) when they get to your site. It’s important to understand as much as you can about them. Due to Google’s powerful network they have a lot of information on your users. You may as well use it to get to know your real audience.

 

-  Who are they?

Knowing exactly who your visitors are is useful because when you first choose your audience you are usually just making a guess on the best audience so that you can create marketing materials and products and services.

Using Website Analytics to Understand The Behavior of Your Visitors

Something that a lot of business owners don't consider is the fact that sometimes you have to do research before you can start a lead generation campaign. This is because it’s important to know what your prospective customers need, want and are willing to pay for, so you don’t waste your time and money generating leads that don’t convert into paying customers.

 

When you talk about getting new customers to your website or business, often the focus is simply on bringing in any type of leads you can. A lead is any potential customer who meets the right criteria and thereby can be considered the type of person that you’re going to be marketing to.

The Importance of Research For Lead Generation

One of the best ways to get leads through your website is to give the visitors information that they need without them knowing they need and the best ways to do that is through content. These days, most businesses have a website. If by some chance, you don’t have one it may be time to rethink it. It doesn’t have to be fancy or expensive to set up a site, just as long as you have some type of online presence. Why, because the first-place prospective customers go to research a new product or service is online.

 

Most people prefer going to websites because they go there on their own terms and they can browse it at their leisure without feeling as if they have someone looking over their shoulder.

Importance of Website Content To Effective Lead Generation

When it comes to using analytics to improve your website the first thing you should do is set goals. For example, if you’re having a webinar you might want to study how many people sign up for it and signed up for your newsletter. If you’ve created a short report you may want to keep track of how many people downloaded it, and if you put links inside it you’ll want to know how many people click through.

 

You can also track what type of content is working on your website. For instance, you’ll be able to tell which posts are popular and which ones convert better.

Using Tracking Data to Improve Your Website's Performance

Analytics can tell you what happened, why it happened, what will happen and how you can make it happen. It can consist of any goal that you’ve set for your business and when used properly will help you make your business more successful. 

 

When you use data to help you learn about your business, your competition, where you stand and where you want to go, you’ll truly end up with a better business than you ever thought possible. Today, data can be so predictive that it will almost give you directions on what to do next to boost your business and make it better.

How to Use Tracking Analytics to Plan Where Your Business Is Going

Studying the metrics of what you do is a very important part of having a successful business. Because without looking at the numbers you really can’t know exactly what is working and what isn’t. Of course, you can make assumptions, but it’s better to use facts to help ensure that your time and money aren’t being wasted.

 

Fact: If you can’t measure it doesn’t exist

 

When you set goals, they should be something that can be expressed in numbers. Things like clicks, page views, sign-ups, and sales. Using analytic tools will help you collect valuable data about your business.

Why Tracking Your Business Analytics Is Essential To Your Success

Some Uses For This Content

LEAD GENERATORS - Subscription eCourses and/or emails

BACKLINK BAIT - Submit Content to Social Media Sites

WEBSITE CONTENT - Fodder for Search Engine Searches

INFOPRODUCTS - Combine into Reports, eBooks or Tutorials

MULTI-MEDIA - Reformat into PowerPoint slides, video or audio

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7 PROFESSIONALLY AUTHORED REPORTS

Building Traffic Tributaries

 

The World Wide Web can be viewed as an immense ocean of traffic that is just waiting to be tapped for your online business. The traffic already exists, either on other people's sites or through online connections, that are plugged into terminals that go directly into a person's home or office. In this respect, you don't have to create traffic; you have to learn to build tributaries that lead from that large ocean back to your online offerings so that existing traffic has the opportunity to flow back to you. The inlet that brings this traffic from the ocean to your tributary is the numerous backlinks that you post all over the Internet in various places. It's these links that will bring traffic from one area of the WWW to your business website.

 

THE INDIVIDUAL AS A DROP OF WATER

 

Taking this metaphor a step further, each individual who is searching the Internet can be viewed as a drop of water that has the capacity to flow from one area of the Internet to another. If you also take into account not only the behavior

Build Traffic To Your Website

Of all the things a successful online business owner needs, traffic is at the very top of the list.

 

But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting.

 

Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial.

 

For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.

 

In fact, there’s no end to the amount of traffic - laser targeted traffic - you can ultimately generate. Just keep picking the right keywords and funding the account.

Traffic Generation

You may have heard that link building is no longer effective in maximizing your website’s exposure. I’m here to tell you that is absolute BS. While backlinks are one of many different ways to signal search engines to direct people to your website, they remain one of the most important ranking components in the SEO industry.

 

Why?  Because backlinks are a way of measuring your authority, trust and social connectivity!  They are one of the most effective ways of notifying search engines that you have relevant content to share that people are actively looking for.

 

So, if you really want to boost your search engine ranking, maximize exposure and drive red-hot leads into your sales funnel, you absolutely must create a rock-solid, unbreakable backlink campaign for your website. 

These days, a lot of people refer to link building as “content marketing”. In fact, according to a recent poll on DMOZ, over a third of respondents (36%) refer to it in this way.

Unbreakable Backlinks

THE RULES OF CONNECTING ONLINE

 

If we planned everything in our lives, our lives would certainly be smoother and more fruitful. Often, however, we do things by the seat of our pants and then things don't always work out. Having a plan, whether it is for your financial future, your dating life, or your Internet marketing is crucial to knowing how far away you are from your ultimate goal so as to make useful adjustments along the way. Without a plan, you are at the mercy of all sorts of market forces and left to try to establish order from chaos when things get out of hand, without knowing where to start.

 

Luckily, Internet marketing can be approached in a methodical way to meet your goals, whether they are to increase traffic or income from your online ventures. Typically, these are the two major goals of Internet marketers as they each tie into each other. The more traffic you receive, the more likely your bottom line increases, and the more money you can generate from your sites the more you have to increase your business and attract more traffic.

10 Ways To Increase Traffic To Your Membership Site

The Friend vs. a Stranger

 

So many marketers and online businesses spend months working on advertising campaigns in the hope of going viral. Just say the word “viral traffic” around these people and watch their eyes light up!  Do you know why? Because they understand the power of a viral marketing campaign.

It can be absolutely life-changing. One viral campaign could transform your business in a way that no other advertising platform ever could.  And once it goes viral, that one campaign will continue to send a tidal wave of traffic to your website for months, even years to come.

 

And here’s the truth about viral traffic – it’s not just any old traffic, it’s highly targeted, word-of-mouth traffic. There is no higher quality traffic than that.

Do you know why? Because the visitors you get have been sent there by a friend, family member or someone that the visitor knows and respects in some capacity.

Get Unlimited Free Traffic

If you have an online business, you’re selling something. It might be a product of your own, a service you provide, an affiliate product (or most likely multiple affiliate products), etc. Whatever it is you’re selling, you need leads.

 

In fact, in most major industries the average cost of a single lead is $20 or more! They’re THAT valuable. But you won’t have to pay that kind of money, because you’re about to learn exactly how to position yourself so you can easily connect with an unlimited amount of high-quality leads without breaking the bank!

 

So, what exactly is a lead?

 

A lead is a potential buyer. And more importantly, a qualified prospect that has been proven to be interested in your products or services.  potential customer or client. A lead isn’t guaranteed to buy, but they are far more likely to because they’ve shown interest in your niche market.

How does one go about generating qualified leads?

Unlimited Leads

Why A Blog Can Generate Leads

 

A blog is a fantastic tool. Think of it as a tool, a tool you can use to get leads to any type of business you may have. Blogs are tools that need to be in use regularly to keep them working for you. They do not do the work for you, but they do help you to accomplish some of the hardest aspects of your job: getting leads and getting sales from them.

 

No matter what you may be selling or promoting, a blog is a tool to enable you to get those leads. Since there are millions of potential customers available to you online, you likely want to attract as many of them as possible to your website, where you can promote your product or service and get sales.

 

Websites can be difficult to manage and they often leave the customer with an impersonal feel. Here are a few problems with websites, in general:

Use Your Blog To Generate Leads

Some Uses For This Content

LEAD GENERATORS - Downloadable PDFs and/or eCourses

BACKLINK BAIT - Submit Content to Social Media Sites

PAID PRODUCTS - Front End and Back End Profit Offers

MULTI-MEDIA - Reformat into PowerPoint Slides, video or audio

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