Writing For The Web

FREE tips and checklists

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Top 10 Tips for Creating an Editorial Calendar

If magazine editors waited for inspiration or for free time, no magazine would ever get published.  So how do they churn out high quality content, month after month?

By using an editorial calendar.  And top bloggers have learned this secret too.

An editorial calendar is a plan for producing regular written or media content, at regular intervals (e.g. monthly) at a perfect pace.  It leaves you with deadlines you can use as a road map. You won't have gaps in your postings and there's no chance for people to forget who you are or give up on your blog.

And it can help eliminate writer's block and reactivity - the sort that leaves you realizing you forgot that your readers and subscribers were expecting Part Three of your series… yesterday!


31 Copywriting Tips and Ideas

1.    Clichés and buzzwords are a quick way to make people tune out. Would you agree?

2.    No matter where you are on the net or what you're doing, everybody should look at you and say, "Writer!"

3.    "If it sounds like writing, I rewrite it." - Elmore Leonard

4.    "If you wouldn't say it to your mother, it probably shouldn't go on your sales page." - Naomi Dunford

5.    People have many motivations: But people who buy products do so either for pleasure or because they are scared.

31 Ebook Publishing Tips

1.    Writing your Ebook is just the beginning. A strong, steady marketing strategy to get the word out is the key.

2.    When launching your Ebook, don't skimp on author blog or talk show interviews and appearances. They are vital to success.

3.    If you can tell stories your reader can identify with and connect with emotionally, word will get around.

4.    When coming up with Ebook ideas, first ask yourself: "Why am I writing this?"

5.    Identify what other Ebooks on your topic are missing by reading Amazon and Goodreads reviews.

Press Release Template and Tips

1.    This story is not simply to sing your praises. It's meant for the media outlet's audience. Why would it would interest them?

2.    Use an attention-grabbing headline, but avoid hype.

3.    Use the first paragraph to answer all the important questions like who, what, where, when, why & how.

4.    Focus on benefits: What problems do you solve for your customers or website visitors?

Relationship Marketing With Email List Checklist

Yes, relationship marketing with email is something you want to do, can do, and should do. Email marketing can be your most effective form of marketing if you use it to build relationships. Relationship marketing builds trust with your audience so that you can help them to solve their problems and fill their needs and wants. Email marketing is personal, inexpensive and valuable.

Create a High Converting Landing Page Checklist

Landing pages are as different as the audience reading them. They have different call to actions, different readers, different products and services, and even different niches. However, there are several things to keep in mind when creating your landing pages. The following checklist will help you stay on track.

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