Social Media Marketing


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Top 10 Reasons Social Media is Important for Search Engine and Website Traffic

Search engine optimization and ways of driving website traffic have changed dramatically over the last few years.  It used to be all about the algorithms.  Then Google's all-powerful algorithms were over-ridden by the phenomenon of social search as social media developed, grew and exploded into the collective consciousness.

Google fought back, creating, scrapping, re-creating and refining its own social media platforms and apps to compete with its major competitor, Facebook.  In fact, the two giants are running neck and neck, miles above every other social network. The emphasis Google has been putting on its own social networks should give us the biggest clue why social media is important for search engine and website traffic. Namely, it works.

Top 10 Optimizing For the Social Web Tips

Optimizing your website for search engines is no longer a question of filling it full of keywords and exact-match anchor text while madly blog-commenting in other people's blogs to create relevant backlinks.  In fact, following this formula will almost certainly leave you down in the rankings under Google's Panda and Penguin algorithmic changes - and more are coming.

But you shouldn't just pay attention to Google:  SEO nowadays involves maintaining an active social media presence and profiles.  Social media actions can actually improve your Google rank, if done right.  And you need to pay attention to what people see... and what's behind the scenes. Here are ten highly relevant SEO practices for today...

Top 10 Keyword Research Tips

Keyword research is alive and well - that's the good news.  But it has changed dramatically.  If you run an online business, you need to know how to proceed for 2018 and beyond.

Google is always updating its search filters and algorithms, with a new emphasis on spam-killing. In addition, social search dominates everything.  So how do you know which keyword research practices are still relevant today?  You need to mix  analysis, research and viral buzz.

These top 10 keyword research tips will help you create a balanced keyword research routine.

Top 10 Ways To Ensure Your Content Gets More Social Shares

The days of websites standing alone on their own merits are gone.  Nowadays it's all about who shares your URL and drives visitors to your site.  And that means mastering and nurturing social  networks.

For two years, Google's mission has been eliminating falsely-inflated spam sites and blogs that drove people to social media for information and shares in the first place.  The old formulae of exact-match domains and skimpy, empty posts that were just excuses to place advertising and affiliate links all over a site dooms sites nowadays to SEO obscurity.

Today you have to start with a website that passes all Google's latest requirements as one worth ranking highly.  Your site needs to...

Using Social Networking To Promote Your Business

An internet marketer has many tools with which to build and grow their business. You have advertising, content, search engine optimization, and linking among many other marketing and promotion tools and strategies.

Even though social networking is coming up to being 2 decades old, many internet marketers are just now discovering the power this marketing and promotion tool has. Now that we have giants like Facebook and Twitter, people are finally starting to pay attention.

What does this all mean?  It means that participating in social networking is a tremendous opportunity to promote your business.

Easy Ways to Improve Your Facebook Reach

Did you know that there are 1,310,000,000 users on Facebook every month? And there are 50 million different Facebook Pages, with half of those being small business Pages. With so many people and businesses socializing on Facebook, how do you know your posts will get seen by users?

The goal of every Page on Facebook is to have everyone see every post they make. But the sad fact is that people only read a certain amount of their newsfeed each day, and the competition for space in the newsfeed is becoming limited.

The days of getting free Reach on Facebook just might be numbered. It's been in the news for months now: Facebook's newsfeed has had a new algorithm applied that directly affects the organic Reach of your Pages.

Facebook Groups Strategies to Capture and Keep Your Audience's Attention

Social media allows people from around the world to connect with other people. Facebook is one of the more popular social media platforms. As a business, you have different options for connecting with your fans. You can create a Business page, or you can create Facebook group.

What are Facebook groups? According to Facebook, Facebook Groups make it easy to connect with specific sets of people, like family, teammates, or coworkers. Groups are dedicated spaces where you can share updates, photos, or documents and message other group members. You can also select one of three privacy options for each group you create.

Groups are great for marketing your business. You can use groups to keep your customers who are members informed about upcoming products or services and to share information. You can ask your customers questions to get input.

Your Straightforward Guide to Setting Up Your First Facebook Group

In the beginning, Facebook had posts. Then it added pages for business. Later, groups were developed. Facebook groups are a way for businesses and others to connect with specific sets of people with specific interests. Groups allow you to share updates, photos, documents, and messages with other group members. Groups can be closed, public or secret.

Groups are a great way for businesses to connect and build lasting relationships. Facebook groups can be used in conjunction with a Facebook page since FB groups can be used as an additional marketing too, as a way to fuel your other marketing plans and a way to enable others to gather around your business.

Easy Social Media Management with HootSuite

There are many different types of social media management systems and tools. They help you keep track of your many different social media networks, enable you to monitor social media better, and give you a way to respond faster.  Whether you manage updates for your own business or you manage updates for someone else's business, you need a simple way to monitor all the various social media such as Facebook, Twitter, Google+, WordPress, Foursquare and more. Currently, one of the most recommended tools to use is HootSuite.

You already likely know the benefits of using social media for your business. But let's have a bit of a refresher...

Leveraging Google+: It's not the largest social network

Google+ is billed as the largest social network in the world. However, that is because Google counts every person who signs up for a Google email address as a user, even if they are not actively using it. But, Google+ is so much more than a social network, it's a way to identify and connect with people all across your web activities including search, maps, YouTube and other Google products with just one log on.

It can be hard to determine how many truly active Google+ account holders exist, but it's somewhere around 343 million active users. Facebook still leads, with over 1.15 billion users, and even Twitter has more active users at over 500 million, it's important to remember that Google + is not trying to be Facebook or Twitter. Google is still trying to be a search engine, but it's using all their other products such as Google+ to return better, more relevant and personalized search results. Once you learn how everything is interrelated you can truly begin to leverage Google+ to grow your business.

Your No-Nonsense Guide to Facebook Ads

If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In fact, worldwide, there are over 1.35 billion monthly active Facebook users.

Facebook advertising is another way to meet new customers and connect them to your market. On average, Facebook advertising reaches 89% of its anticipated audience.

With Facebooks tools for businesses, you're able to set your budget and create your ads so that they reach all the right people in your target market.

30 Days To Growing Your Website Traffic With Pinterest

Did you know that men are the fastest growing demographic on Pinterest? Millions of women already love pinning. Are you tapping into this opportunity to reach both male and female consumers? If not, you should be.

As a marketer, you always need to know who makes up your Pinterest audience. For example, if you are in the beauty and fashion niche, you know that your audience is made up of mostly women, while someone in the male dominated niche of automobile restoration caters to the men.

However, it's vital to remember that Pinterest's demographics are growing with a mixture of male and female, so don't alienate your potential audience by having tunnel vision.

Social Graphics Pro Tutorial

Social Graphics Pro ( is a web-based software that makes it easy for just about anyone to create a wide variety of promotional graphics for their business. You can make profile graphics, cover photos, timeline coupons, milestone photos, banners and just about anything you can think of.

The software also allows you to save all your projects as .xml files that you can open an edit at a later time.

Here is a tutorial that runs you through the basic features of making an image using the software.

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