There are three main types of content that you should b sure to include in your content marketing plan. These are very broad categories of content, not referring to specific types like articles, videos, etc.
It’s very important to have a good mix of the three types of content if you want to get the most traffic possible, because each type of content serves a different, specific purpose as far as generating traffic and converting it.
Let’s take a look at the three content types, and what each one is used for.
Educational content is the foundation for almost any type of content marketing plan. It’s the type of content that gets searched for, the type that really converts readers into subscribers or buyers, and the type that will keep people coming back to your site.
If you want to get search engine traffic, educational content should be the cornerstone of your overall content marketing plan.
It’s also the type of content most likely to help you establish yourself as an expert in your niche.
Trendy content — content that is based on breaking news trends, current events, etc. - will get you traffic from people who may already know a significant amount of information about your niche, but are looking out for new things.
For example, maybe they already know how to knit and follow a knitting pattern, but they might be interested in reading about a new type of stitch someone invented, or a new type of knitting needle that makes knitting easier.
Finally, there’s viral content — content that is entertaining, or exciting, or shocking.
Viral content is obviously the most likely content to be shared via social media, because people like to share content they think will surprise their friends and family and they like to be the first to do it.
Not all websites need all three types of content. For example, some sites focus specifically on news or viral content like celebrity news or cute animals. Those site might not need educational content.
But MOST websites d need a good mix of all three types