I’ve said it before – content is currency on the web. If you have great content, then you have a great business. But, you have to know how to monetize it. You also have to know what each piece of content you create means for your business.
What are your goals for your content? Also, consider whether you’re getting every last drop you can out of your content. Use your content well and use it in more than one way.
Content can help you make sales. You can sell reports and ebooks, for example. Or, some of your articles might promote your own products or products as an affiliate – now there are even more sales in your pocket.
Content can also help establish you as an authority in your niche. People often turn to the Internet to learn information. If you have a lot of content out there in your area of expertise, they are going to learn to turn to you for the information they need and buy from you when they’re ready to buy.
Content can help you get traffic. Search engines like Google put your content in their database and make it searchable. That means people can find you even if they’ve never heard of you before. Your content helps you get traffic and therefore sales.
Your content on social media can help you get traffic and sales.
Your content on Web 2.0 sites can help you get traffic, which can lead to sales.
There are so many different ways that content can help you get traffic.
Content can help you establish your brand so you build authority and earn more money. You want to become known for certain things and in certain ways. Content is really your voice on the web. It can help you brand yourself and become a passive income earner.
Take Stock of Your Content
Think about all the content you have out there and how it helps you earn passively already. Take stock of what you have and what content truly means for your business. If you think about the amount of content you have on the web right now, what would happen if you doubled that amount? What if you tripled or quadrupled the amount of content you have out there?
And yes, it is about having more, more, more content. But, it’s also about using it in the right way. With every piece of content you write, think about how it can earn you more passive income. Put your content to work for you so you can earn more from the content you’ve already written and the content you have yet to write.
Content Can Help You Passively Earn an Income
Content can help you earn a passive income. For example, the ebooks and reports you write today will help you earn for years to come. You’ll have your sales pages up offering these products for sale and people will find and buy these products, 24/7 for years to come.
The articles you write today will continue to sell people on the things you’re promoting. It doesn’t matter if you wrote it yesterday or if you wrote it two years ago… There’s still the chance that new people will find it, read it, and buy from you.
Blog posts can help you earn a passive income too. Again, people will go through your archives, they’ll find them on Google, and they’ll continue to buy the things you’re promoting. Content can truly set you up for passive income and success in multiple ways.
In fact, the more content you have built up over time, the more recognition you’re likely to get over time, and the more passive income you’ll be building up over time. It truly is a wonderful thing.
How Do You Want to Earn with Your Content?
Think about the types of content that tend to earn the most for you. Again, take stock of what you already have out there – this will depend on what type of business you’re running.
Your content can help you earn passively by helping you build your list. Email marketing is extremely important and can definitely lead to a passive income, especially when you load your autoresponder up with great, profitable email content and set up automated list building funnels using content.
Or, maybe you want to build up a large stable of products. That’s exactly what I’ve done. The products I’ve created in the past will earn for me for many years. That’s something you can work toward.
Or, perhaps you want to focus more on niche blogs. You can promote products as an affiliate or promote your own products. These blogs work for you 24/7.
Or, perhaps your goal is to build up great content on an authority blog. If you become an authority in your niche, people will see your content and buy from you every single day.
Maybe you want to use content to get a lot of traffic. You can focus on article marketing as a way of getting traffic and earning a passive income. Your articles will be out there for you, driving traffic and helping you earn money from the things you’re promoting all day and all night.
Of course, you can also make videos out of those articles by creating Powerpoint slides and then narrating the articles on them, and load up to Youtube. You’ve just doubled your content, and that’s an easy task to outsource if you wish.
And you can take the audio that you’ve created and make a podcast episode out of it, for another type of content for a different type of visitor.
Perhaps you’re more interested in self-publishing opportunities, and especially Amazon Kindle. If you get the right kind of content up on Amazon and target hot, profitable topics, then you can certainly earn passively with your content.
Write Content Consistently
You aren’t going to earn a lot of (or any) passive income if you just write one article or one book or whatever. But, if you write consistently, and I’m talking about making it a daily habit, then the chances are great that you can earn passively with your content.
You have to learn how to monetize your content the right way. This means developing a plan for the content you want to create and how you want to monetize it. Where will you post it? Where will the money come from? Which types of content will you focus on?
We’ve talked about the different types of content and ways to monetize the different types of content. Now it’s time for you to choose and create your plan.
Make it a habit of yours to write content every day. If you get into the practice of it, it will become easier and easier to earn passively with what you write. Every piece of content is an asset for your business.
Writing great content and focusing on multi-purposing and monetizing that content can help you achieve your passive income dreams.