How To Become A Dominant Force In Your Market Product Creation Template

Now that you've learned about creating an ideal product, one that hits the sweet spot of your product-market by tying together your customer wants and your value proposition, you might wonder... how exactly do you create this sort of product?


Below you’ll find an outline for a typical course which ties together what your customer wants with your value proposition. For this example, we’ll create a typical step-by-step type course.


Title for Course: ___________________________


A. Introduction


· Describe your prospect’s current state. Empathize with them. Show them that you understand how they’re feeling.


· Present your course as the solution – the bridge that gets them to their desired state. Be sure to tie your value proposition into your description of how the product will solve the reader’s problem.


· Build anticipation by telling prospects what they’ll learn and what benefits they’ll receive. Arouse curiosity to keep them reading. (E.G., “You’ll discover a simple trick for [getting some benefit]…”)


B. Step 1: [Insert Step Here]


· Give an overview of the step.

· Explain the step in more detail.

· Where applicable, provide extra instruction that ties the value proposition to this step.

  • For example, if your value proposition is based on saving people money, then you might offer tips for this specific step that tells people how to save money.

  • More specifically – if you had a course on building a mailing list, then your first step might be to select an email service provider. Here you might provide a list of the most affordable yet reliable email service providers.

· Quick summary of the step.


C. Step 2: [Insert Step Here]


· Give an overview of the step.

· Explain the step in more detail.

· Where applicable, provide extra instruction that ties the value proposition to this step.

· Quick summary of the step.


D. Step 3: [Insert Step Here]


· Give an overview of the step.

· Explain the step in more detail.

· Where applicable, provide extra instruction that ties the value proposition to this step.

· Quick summary of the step.


E. Shortcuts/Tools/Etc.


Provide extra tips, tools, mistakes to avoid, etc. to help people get to their desired state quicker and easier. Again, tie these tips and tools to your value proposition whenever possible.


Let’s go back to the product that covers setting up a mailing list (with a value proposition related to saving small business owners money). You might offer a lead page template, which saves money because the customer doesn’t need to hire a copywriter or web designer to create it.


F. Conclusion


· Recap what the reader just learned.

· Remind them of the benefits of taking action (tie this to what the customer wants/their desired state).

· Encourage them to take action immediately on what they just learned.

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