Have you ever wished you could just get other people to do your marketing for you and get a ton of traffic as a result? Well, that’s actually possible. You just have to give people a great reason to pass your content along. Rebrandable reports give them that reason.
You can write reports (or edit previous articles together in the form of a report) and allow people to put their own affiliate links in the report for your products, website, list, etc. People love having ready-made content they can just send out. They also love being able to get cash simply for sharing something they didn’t have to work hard to create. You’ve done that for them. It’s a mutually beneficial relationship.
The people who rebrand your report with their links don’t get to change your content or your branding, but they do get the chance to earn from your efforts. This gives them great incentive to post your report all over the web on file download sites like Scribd, email it to their list, offer it on their website, and so on.
Remember – many hands make light work. You can do a lot of marketing yourself to get some traffic, but your efforts will go a lot further if you focus on recruiting other people to do your marketing for you. You don’t have to pay for this to happen, which means it’s a workable plan for anyone.
When other people are incentivized to pass along your free reports, your work will spread around, building your brand on autopilot. If you want to get a lot of traffic, your name and brand should show up everywhere for the people who are interested in your niche. Getting other people to spread the word is one way to make sure that happens.
Recruiting People to Rebrand and Share Your content
How do you get people to do this for you? Email your list with the opportunity to rebrand your reports. Put a notice up on your blog or website that your report is available to use in any way they want, as long as they don’t change your content. You can even write a notice inside the report that those who download it are allowed to rebrand it and pass it around too. It’s truly a viral effect.
You can manually rebrand reports for affiliates and others. There is also software available that can help you do this. The simplest way may be to offer a Word file that you manually change to add someone’s links. That’s not a solution that works en masse, so it might be useful for you to find a current tool that does this. There have been a few such tools over the years and not all have been updated, so you might have to do a little digging to find one that works well. I’ll tell you about the one that I use, after having had frustrating experiences with others, later in this report.
Simple Traffic with a Viral Effect
Rebrandable reports are a fantastic way to leverage the traffic of others and to establish your reach around the web. Very few marketers take advantage of this – many don’t even know the opportunity exists. It’s kind of shocking how few do this because it can be done to great benefit.
Let’s go over the basic concept once more-- you’ll create a great report that people will want to pass around because it is so good and so helpful. But, you’ll add some icing on top of that cake. You will give them a rebrandable copy that they can add their affiliate links to. The fact that they can earn money without doing hardly any work of their own will be very enticing for them.
You’ll send people the report file as well as the rebranding software so they can insert their affiliate links. Or, you’ll add their affiliate links for your products manually.
You’ll then find people who will email their list about this content, upload it to file sharing sites, and basically spread it all around the web without you having to do any work at all. You’ll find your content absolutely everywhere – it will spread like wildfire because this is free money for them since it’s their affiliate links inside.
The great news for you is that your brand will spread around the web in a hands-off way. You can also include enticing copy in the report to encourage people to sign up for your list—a call to action works well.
Imagine having hundreds of people spreading these rebranded reports all over the web. If each of them generates dozens or hundreds of downloads (sometimes thousands) you can easily net yourself thousands of additional list sign-ups and untold additional sales over the years and months.
How to Create a Report
What type of rebrandable report should you create? How should you create it?
Take a look at the products you want others to help promote for you. It’s important to create a free report that matches what you want to sell more of since it’s a promotional tool. Ideally, this should be something that’s hot in your niche and that really interests people right now. It should be a topic that affiliates are clamoring to create.
Since this is a short report, you will probably want to focus on something really specific. Choose one problem you can help solve for your audience. Package the information together in a way that makes people really excited to promote your work and for people to download your work.
You really don’t have to do a lot of work to make this happen. You can even repurpose articles and other content that you’ve already written.
You should always strive to use your content in more than one way. It’s always surprising when people spend a lot of time writing articles or another type of content and only use it once. If you’re writing high-quality content, you’re actually doing people a disservice by not using it multiple times over. People want and need to see your great content. You can save yourself a lot of time and energy by repurposing quality content and by turning it into rebrandable reports for your affiliates.
One way you can repurpose content is to collect your very best articles into free reports. Let’s say you’ve written 10 phenomenal blog posts that you really consider being your key content. Gather those up and edit them into one rebrandable report,
There are no limits to what you can do with these excellent reports that others can brand with their links. And the beautiful thing is it really doesn’t take that much more time and effort to gather articles you’ve already written.
Use This Strategy To Get Great Traffic
Creating rebrandable reports is a fantastic traffic method. You’re leveraging the work of others to get traffic. You’re building your brand and really getting the word out there about what you have to offer. It’s a fantastic and really underutilized strategy. Get started with it today and you could quickly see some great, viral traffic coming your way.