Blogging has been a widely known concept for quite some time now. While they may not know the technical ins and outs of how it works, many men and women have heard about blogging in pop culture.
Julie and Julia is a good example of this. It's a movie that originated from a true life tale of Julie Powell, who set out to blog about her experiences cooking each of Julia Child's 524 recipes from her book Mastering the Art of French Cooking in just 365 days.
Her blog became so popular that she was offered a book and movie deal for her efforts, and she also published her second book. Her success isn't common, but not everyone needs a book and movie deal to make a substantial profit from their blog!