Video.
A lot of people shudder at the thought, but video is actually not that difficult to create and can have a very powerful effect on your marketing.
Almost everyone enjoys watching video these days. With most of the civilized world having access to fast internet, video has become the medium of choice for a larger number of people than ever before.
Some marketers even use video as their primary medium for content and are quite successful with it.
So why is video so important?
Well, the main reason is because so many people like to watch videos. Uploading your videos to YouTube, which has millions and millions of viewers every single day, will let you access a huge amount of traffic that you otherwise might not be able to access.
Not only that, video content is often a lot more engaging than text. Video really holds the attention, especially if it is done well, so it’s easier to get people to take action.
Plus, written content can be a bit impersonal, and it’s difficult to connect with readers on a personal level.
With video, they can see you or hear your voice and it helps them see you as a real person rather than just a phantom writer behind the scenes. Again, this boosts your conversion rate.
Of course, you don’t HAVE to appear on camera if you’ rather not. I’m not going to BS you and say video with no voice or face on the screen is just as effective as video with both. However, even video that is comprised of mainly music and images can still be effective, and it will get you access to the almighty YouTube’s massive traffic base.
If you don’t feel you can make videos yourself, you can always outsource your videos. There are people who will make short, simple videos on Fiverr for five bucks, or you can pay a little more and get higher quality content.
It’s also easier than you probably think to use apps like Adobe Spark Video, InShot, Splice, and many others, or even web based video editors like Animoto or Magisto.
These programs are very easy to use, and almost anyone can create a video with them in just a few minutes.
So don’t be afraid to add video to your content marketing arsenal. It’s worth the effort.