Your average prospect is going to make their buying decision based, in part, on the name of your package as well as the titles of the individual pieces in your package. That’s why you’re going to want to spend some time developing compelling, benefit-driven names.
Take note that one of the bonuses included with this guide gives you titling templates that you can use to quickly and easily create your titles. As you use those templates, keep these tips in mind…
Brainstorm Multiple Names
Don’t just pick the first name/title that comes to mind. Instead, brainstorm several titles for each piece, and then pick the one that you think is the best.
Create Benefit-Driven Titles
In order to do this, you’ll want to start by brainstorming the top benefits of your package so that you can include these benefits in your title. Answer these questions:
· In one short sentence, what does your package do for your customers?
· What are the top two or three benefits of your package?
· What benefits does your package offer that competing products do not? In other words, what is unique about your package?
Once you know the benefits of your package, then you can start brainstorming titles and using the included templates.
For example:
How to [insert benefit]
Becomes:
How to Write a Cash-Pulling Sales Letter
Another example:
The #1 Way to [Get a Benefit]
Becomes:
The #1 Way to Get Rid of Plant-Killing Aphids
And one more example:
The Little-Known Secret [Of Getting Some Desired Benefit]
Becomes:
The Little-Known Secret for Getting Rid of Cellulite Naturally, Without Pills or Creams
Which brings us to the next point…
Arouse Curiosity
Whenever possible, you may try to evoke curiosity in the title. You can do this by:
· Using curiosity-arousing words. This includes words like “secret,” “little-known,” “discover” and “revealed.” E.G., “The Secret Headline Trick That Doubles Conversions!”
· Sharing a benefit but arousing curiosity about how to get that benefit. E.G., “How to Melt Fat Fast… Without Hunger Pains, Pills or Hours in the Gym!”
And finally…
Test Titles
This is something you can’t do today, but you can do over time. The idea is to pick two or three titles for your package and test them with your audience to see which ones deliver the best conversions for you. You can even do this over the course of a weekend by using paid advertising (such as Google or Facebook) to send visitors to your sales page, where the only difference is the title of the package. If you’re unfamiliar with testing and tracking, you can also hire a conversion optimization specialist to help you with this step.
TODAY’S TASK: Your task today is to name your package as a whole, as well title all the individual pieces. Spend some time really brainstorming good names, as this step could make or break the success of your package!