Yesterday you brainstormed your overall sales funnel. Now today you’re going to determine EXACTLY what you’re going to sell on the backend.
Here’s why: when you create your package, you need to know which product(s) you’re going to sell to those who buy the package. That way, you can insert your backend offers directly into the tools, ebooks, reports and other items inside your package.
So, with that in mind, consider these issues:
Will you sell your own products or affiliate products?
Selling your own products should always be a top priority, as this is generally the most profitable. However, there are a couple cases where you may consider selling affiliate products:
1. You haven’t created your own products yet. For example, maybe you know you want to sell a comprehensive course on the backend, but you haven’t yet created it. In this case, you may sell a similar affiliate offer temporarily, until you’ve created your own product to replace it.
2. You don’t intend to create your own product. Maybe you want to sell something that would be very costly to produce, such as a high-end piece of software. Or maybe you want to sell physical products.
For example, if you’re selling bodybuilding information, you may sell whey protein and lifting equipment via affiliate links, as you have no intention of creating these products yourself.
Obviously, you’d continue to sell additional information products on the backend that you create yourself.
What products will you sell, exactly?
The key here is to sell highly related products that help solve another part of your customer’s problem. For example, if you’re selling a package of copywriting products such as a course on creating a sales letter and headline templates, you might sell additional templates and swipes on the backend and a high-ticket advanced course.
How will you promote these offers?
Consider all the ways you’ll promote your backend offers, including:
· Within the products themselves. For example, if your dieting package includes a nutrition report, then you might sell meal plans and recipe books from within that report.
· Inside the welcome letter. Your package should include a welcome letter or quick-start guide to help new customers get started. You can include a promo within this letter or guide.
· Inside customer emails. You should plan on creating an onboarding sequence to welcome new customers and encourage them to make use of the package. This sequence can also include promotions for related products.
· On the download page. You can promote related offers on the download page for the package.
· On the order form. You can sell related cross-sells/upsells right on the order form. For example, if someone is purchasing a copywriting package from you, you might offer private copy coaching.
TODAY’S TASK: Your task today is to go through the questions above to determine exactly what you’re going to sell on the backend of your package and how you’re going to sell it. Be as specific as possible (although this may evolve once you actually purchase your PLR content to create your package, if the content doesn’t naturally lead to your backend offers).