When it comes to personalizing PLR content, you need to do two things:
1. Remove content that sounds like it’s written by someone else.
2. Add personalized/unique content.
Let’s take a look at these two items separately…
Remove Identifying Information
Sometimes marketers license content they originally used themselves. When this happens, the content is more likely to contain information that directly or indirectly refers to the marketer.
For example, if the marketer created a product called “Whirligig,” the PLR content might say something like, “I created the Whirligig.” If you decide to keep this passage (perhaps because you want to promote Whirligig using your affiliate link), then be sure to rewrite any sentences that suggest the content was created by the Whirligig creator.
For example, “I created the Whirligig” becomes “John Doe created the Whirligig.”
Point is, read through the content to see if there is any information identifying or even referencing the original author in an offhand way. Here are other examples:
· I grew up in California…
· When I turned 50…
· I love my truck…
· My poodle is well trained…
· My grandkids…
· When I graduated college…
· My favorite hobby…
· I live in the mountains…
· My teenage daughter…
· When I lost 50 pounds…
· When I got married…
For example, if a PLR book about dog training references a poodle but you don’t have a poodle, then delete it (or rewrite it to reflect the type of dog you do have).
How to do this quickly? Look for sentences containing “I” or “me” (and similar), and remove identifying/referencing information contained within.
Add Unique Content
Another way to make the content unique is to add in your own personal and unique information. This includes:
· Personally identifying information. Just as you removed personal information from the author, you can now add in (relevant) personal information. For example, if you’re writing about adopting a child from overseas, then you may share your personal adoption story.
· Other unique stories. These are stories that aren’t necessarily personally identifying, but they are unique. For example, if you’re talking about how to drive traffic to a website, you might share a story about common mistakes beginners make.
· Unique tips. Do you do something that you’ve never really seen anyone else do or talk about in your niche? Then share these unique tips in your content.
· Unique examples. The original content may include examples. You can leave these examples as-is (if you like them), and then add additional examples to make the content more unique.
· Case studies and experiments. Even if other people in your niche are doing case studies, no two case studies are alike. That’s why you can make your content unique by sharing detailed case studies with plenty of tips and steps.
· Formulas/systems. If your how-to PLR content is in a standard step-by-step format, see if you can turn these steps into a named formula.
For example, the copywriting formula AIDA (attention, interest, desire, action) explains how to construct an ad or sales letter. You can do the same thing by creating your own acronym around the steps of a process. This acronym may be a non-word (like AIDA), or it can be based on a relevant word.
E.G., a five-step copywriting G.U.I.D.E. may include Step 1, Gather Benefit Information, Step 2, Understand the Audience… and so on, with each letter corresponding to a step of the process.
TODAY’S TASK: Your task for today is to continue working on your PLR content in order to make it unique, add value, and do what’s necessary to create your package.