There’s something really interesting that happens when many people are interested in one topic at one time. It takes on a life of its own. It’s a powerful force in business, in life, and in how you view the world. Paying attention to trends helps spark new ideas in your mind so you can wow your clients and customers.
Jump right into your trend research so you can understand the point I’m illustrating. Go to trends.Google.com and look at the search trends that are listed there. Visit twitter.com and look at the most commonly tweeted items. Visit the top blogs in your area of interest on the web. Take notes on what you find so you can explore this in greater depth.
As you look at these trends and popular items, consider what made them that way. Why are so many people interested in this topic? There are tons of other products or topics people could have been focused on–so why this one? Why is it popular right now?
Don’t just explore trends that are specific to your industry or niche, look at the trends as a whole. What interests the world changes and shifts over time, and you need to know what those changes are. Being stuck in the past kills innovation. Following today’s trends helps you get better at coming up with ideas that will become future trends.
It’s important for you to follow trends anyway as a businessperson so you can increase your bottom line. People want to be part of what’s hot. Following trends gives you the latest information so you can form new ideas. Start thinking about these trends in a critical way and allow the information you uncover to shape your creative process.
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