When you think of creative business people, the late Steve Jobs might be the first one that comes to mind. He was someone who could put a twist on any old idea, constantly turning out things that were new and shiny.
A portable digital music player? He wasn’t the first, but he was the only one to change the course of history with his portable digital music player. A computer tablet? He wasn’t the first, but he was the only one to change the course of history with his tablet. There didn’t seem to be any bounds to the creativity of Steve Jobs.
But, with all he achieved, was Steve Jobs really better, smarter, and more creative than us? Where did he get his good ideas? Some say he was a tortured soul, as many creative people are. He also valued the art of creativity—he depended on it. He wasn’t happy creating the same things everyone else was creating; he wanted more.
In short, he was an expert at exercising his creativity muscle. He formed connections from old ideas and concepts, put a twist on them that was infinitely better, and made something new and innovative nearly every time out of the gate.
The Creativity of Google
Or, consider the creative minds of the crew at Google. Google came out of nowhere over the past decade and a half. Now, the name “Google” has become synonymous with the Internet.
The heads at Google are always testing and trying new concepts and ideas. They’re consistently ahead of the curve when it comes to search and Internet tools. They are also world-famous for giving their employees a lot of downtime and plenty of time to be creative.
There is something to that—I’m sure of it. Google thrives on offering a different experience from any other site or search engine. They have their hand in so many projects that it’s mind boggling. Sure, not every project is a hit, but there is never a time when they aren’t innovating, creating, and exploring.
Is the Google crew more inherently creative than you are? Absolutely not-- that’s something we’ll explore further on.
Steve Jobs left us with the words, “creativity is just connecting things.” Everything new is really old, re-imagined in a new and groundbreaking way. Every new idea builds on the ones before it. We’re never starting from nothing.
What can you start connecting to change your life, your business, and the world? You have access to the same information, history, objects, and mind space as everyone else. It’s time you figured out what “they” are doing that you are not.
Us vs. Them
Apple created an untold number of innovations under the leadership of Steve Jobs. They weren’t the first tech company to innovate and they certainly won’t be the last. They have a process that makes them more creative and innovative than most.
There are bound to be companies in your industry that seemingly do it better. They win the acclaim, come up with the best new product ideas, and get all the “superstars” touting their business.
You’re not different from them. You’re just going about the creative process differently-- you’re doing it the hard way. I’d wager a bet that you’re not tapping into more than 10% of your creative power, and it’s time to change that.
It’s also time to get rid of the “us versus them” attitude. You can’t fall into the trap of thinking that “they” are creative and you are not. I repeat- there’s no inherent creativity inside of them that you can’t tap into as well.
You are incredibly creative, even if you don’t know it yet. You have the power to innovate and generate new, incredible ideas, whenever you would like to. You can make new connections to work better, smarter, and faster, and to make waves and innovations in your marketplace.
What is it About Being Naturally Creative?
You should know there’s a lot of debate as to whether some have a naturally creative personality. Some believe that ideas and innovations come more easily to those who naturally see the world in a different light. It’s true that the average person doesn’t tend to invent groundbreaking things.
Others don’t believe creativity is an inherent trait given to a select few. They believe creativity is based on practice, circumstances, motivation, and smarts. They believe we are all born with the creativity gene. This is the camp that thinks creativity can be learned.
I’m in the latter camp, and I think you will soon agree. There isn’t a single person on this planet that can’t become creative, and I’m going to lay out everything you need to know to make it happen for you.
The Creativity of Children
Consider the natural creativity of children. Think of the children in your life–especially 3-year-olds. They have such incredible sense of wonder about the world and everything in it.
They want to know who, what, where, when, why, and how. They spend their free time staring up at the stars in the sky. They look intently at the blades of grass on the ground. They dream of all the amazing things they can do in life. Children are naturally curious and love exploring their world. They are naturally creative dreamers. They are, in essence, what we should strive to be.
But, there’s something that happens as we get older that dashes that creativity and wonder. Life gets in the way—we grow up and conform.
Some people are thankfully able to hold onto their childlike curiosity and creativity. Others forget about it and never reclaim the skill of being creative. That’s what it is, after all–a skill. They figure it’s gone for good-- they are adults now, destined to live a life like every other adult they know.
Others, like you, realize it’s a tragedy to lose a child’s sense of wonder and creativity. You realize there’s a deficit in your ability to be creative and generate new ideas. You realize creativity is a skill like any other–and it’s time to reawaken that part of your mind. It’s time to reclaim what children know from the start—that the world is a wonderful place, full of possibility.
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