We talked about the fact that there is a lot more digital competition these days. There are so many other marketers and there are so many other things that can be distracting for your readers and customers. Even if they really love you, remember they may not remember to check you out again. That is… if you can even get them to notice you in the first place.
How can you stand out in a crowded marketplace? It can really take some brainstorming to get to the bottom of it. One of the problems is that there has been a dramatic decrease in the perceived value of digital products in the past couple of years. Yes, people are definitely still willing to buy information products. That's the basis of a lot of my business. As long as people are getting results, they will buy the info product.
With that said, there's so much competition for selling info products these days that it can be difficult in certain niches. Depending on how you angle your product, it can be tough for new marketers. It's just not as easy for a new info product seller to break in as it was in the past. You have to prove yourself, really differentiate your product (and yourself), and show that it's worth it. How are you going to stand out, once again?
Well, one of the best ways to stand out is by giving away content. I know this might seem unfair. After all, you work really hard to produce your content that it just doesn't seem fair to give it all away. But I promise you that you can make a lot of money and attract a wide audience if you're willing to give away some very valuable content.
People love to get things for free. If you create free reports and products, you can get people to download them like crazy. It’s a nice way to stand out and attract an audience. It’s certainly easier to give things away than it is to sell them.
Does this scare you? It shouldn’t. You're probably well aware that there are some freebie-seeking customers out there. I also promise that you don't have to worry about freebie seekers with the method I'm about to share with you.
Yes, you're going to give content away and some people will download this free content just because it's free and they’ll never even look at it or think of you again. But, those aren’t the people you're worrying about. You're doing this for the audience that’s going to be initially attracted to your free offer and that will stay to become lifetime customers because of the value you offer. You're going to attract your ideal audience based on what you give away for free.
I should also mention that you can attract joint venture partners and affiliates by giving them content and things they can give away for free. This is one of the best ways to get others to spread your content around so you can all make more money. This is definitely a winning situation for everyone involved – from the JV partner, to you, to the customer.
First, let's talk about how you can grow your list by giving things away for free, and how this leads to an actual income.
Giving things away for free is a list-building concept that has been around for quite some time in the online world. It's how you get your foot in the door. People won't sign up for your list just because you want them to. They’ll sign up for your list because there’s something good in it for them.
You’ll give them something valuable in exchange for their name and email address. But now you can take it to the next level by constantly creating free material to give away with intention. It’s not about giving any old thing away for free—it’s about giving things away that people would otherwise pay for.
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