There are a lot of impersonal marketers, products, and services on the web. If you want to stand out fast, all you really have to do is focus on personalization. If you pay attention to the person – to the human at the other end of the screen –you can really make some great headway as a marketer on the web.
It doesn’t matter whether you sell products or services; it's that human connection and the fact that you pay close attention to it that matters to the buyer. You can quickly become a fan favorite if you focus your attention on this principle.
Marketers are constantly trying to find a way to stand out in this industry. Many of them spend tons and tons of money and focus a lot of their attention trying to make this happen. Well, now you have the answer. Really, all they need to do is focus on personalization. The fact that you're seeing this here, right now, puts you far ahead of the rest. Personalize and humanize your marketing and you’ll win, every single time.
There's really no trickery to this. It's not that difficult at all. All you have to do is really care about the success of your readers and customers and show that you care. It doesn’t matter which niche you’re in, you belong to a community. You belong to a community full of real people at the other end of the computer screen.
It's a real community with real feelings, fears, and concerns. There's a real reason people are willing to hand over their hard-earned money for whatever it is you're trying to sell. But at the other end of that has to be human compassion and caring. That's what you can offer, along with your direct attention and focus.
One of the best ways to show this personalization and caring is to offer a real community where these people can gather online. This is one of my favorite ways to stand out in the crowded field of Internet marketing, as you now know. People know me as the head of Earn 1K A Day as well as The IM Inside Track. Within these communities, I'm able to directly communicate with people in the Internet marketing niche and really help them one-on-one. When you can't be directly in the same room with the person, being part of an online community is the next best thing for personalization and humanity. It's absolutely phenomenal for my business, keeps me compassionate, and really does wonders for the buyer.
One of the big problems in Internet marketing is that so many marketers fail to be accessible. The feel they can just sell products and melt away into the background. It's great to outsource and to put up buy buttons all over the web. But when you eliminate yourself, you’re eliminating a huge part of the equation. You're not a huge Fortune 500 company. You, most likely, are the single person in your business. Maybe you outsource here and there, but really, you're it. You can get a lot further if you capitalize on that and remain accessible to your customer.
The fact is that you are what differentiates you from every other marketer out there. It doesn’t matter which niche you’re in, once again, the differentiating factor is you. If you are accessible, that's what will really stand out to your customer. Digital products are great, but you have to find a way to add your own spin on things… Personalization is one of those ways.
People need a human connection and they need to feel special. They may not even realize it, but that's really what they need. I think that's why so many of my customers gravitate toward me and shy away from some of the other marketers out there.
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