One of the best ways to quickly sell more products, get “bonus” points in perceived expertise, and build your list is to form partnerships and take advantage of the success others have already had. This is a lot easier to do than you think.
There are many, many people out there who have already found the kind of success you’re looking for. As they say, there’s no reason for you to reinvent the wheel. Successful people are out there and they will work with you.
We’ve already talked about the fact that it’s so important to form relationships with the readers and customers in your niche. But you can do that much more quickly if you can get an “in” with those who are already really well respected in your niche. You need to have the goal of becoming popular by association.
With this method, your goal is to partner up with very successful marketers. If you get them to work with you, you can sell more products and grow your list—big time! Don’t thing big name marketers will work with you? Think again…
The first thing you have to do to make this work is figure out exactly who you want to connect with. Maybe you could instantly list off dozens of marketers you’d kill to work with or maybe you’re not sure at all. If you’ve been in your niche for a while then it’s likely you’re pretty familiar with those names. If you’re new, it’s more than likely that you don’t have a clue.
No matter what your experience is right now or who you know, it’s so important to be strategic about this. That’s why you need to make a list of the people you’d most like to partner up with. Who would you like to mail for and have mail for you? Who would you like to collaborate on a project with? Who would it be most beneficial to be “seen” with online? Really study this and think about this. The idea of connecting with people as a relative newbie can be challenging but it can also be really fun.
How do you find these people or make the list of those you’d like to collaborate with? You have to find the influencers in your niche.
Find the marketers who have:
Popular social media pages and groups
Responsive lists (even if smaller)
Relationships with other heavy hitters in the niche
Thought leaders and newsmakers
I want to mention that you’ll find successful marketers of all types in your niche. Some of them will be people you really admire and look up to. Some of them will be people you don’t really want to work with even though they are really successful.
That’s just fine. In fact, it’s very important to have standards and to know who you are and who you want to associate with in this business.
You can gain a lot of respect, really quickly, by associating with certain marketers but you can lose respect just as quickly by associating with certain other marketers. You have to be careful and know what you’re getting yourself into.
After you’ve figured out who these top guys and gals are in your niche, start to brainstorm what your collaboration and connection could mean for your business. Maybe one connection would help you make another connection. Maybe one person has a skill that would help you create a groundbreaking product. Maybe another has a list that is perfectly suited to one of your products. Take very detailed notes about the expected outcomes of working with these great marketers.
Your list of potential JV partners and great marketers you’d love to work with could be short (around 20 people to start with) or fairly long (around 100 people to help you dominate a niche and become a successful marketer extremely quickly). It doesn’t matter—what matters is that you form the list and take action with it.
After you’ve made your list and brainstormed about the possibilities, it’s time to start to reach out and make this a reality. The great thing about working online is that reaching out can be a lot less intimidating than it is in person sometimes. Even so, some people still get nervous. Don’t get nervous—there are way too many benefits and people are very nice and helpful on the whole. You’ll find that even the most successful marketers are often very willing to help you out.
That brings me to a very important point. You can’t spend all of your time thinking about what other people can do for you and not at all about what you can do for other people. There are surely skills and benefits you can bring to even the most established marketers. They are very busy and likely stretched thin—if you want them to work with you, you have to give them a very clear picture of what you bring to the table.
With that made clear, it’s time to get started reaching out. How and where can you connect? We live in a great time where social media makes things extremely easy these days. You can develop friendships and partnerships quickly.
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