People desperately want others to tell them what's going on and how to think. It doesn't matter which industry it is or what topic you're talking about, this is something that’s universal. If you can become a news bringer and a thought leader in your niche, you can make great headway as a marketer.
The way this is done is by becoming a news bringer in your niche. Essentially, you are going to position yourself as a thought leader and expert in your niche. You are going to keep up with and deliver the latest news in your niche.
In some cases, you’re even going to create the latest news. If you think about it, the people you consider to be gurus are those you wait with baited breath to hear the latest news from. If they tell you something has changed, you believe it. If they tell you something is new, different, and really works, you believe it. If they tell you that you must buy something, you believe it.
You believe it because they have trained you to believe that they are thought leaders. They have trained you that they are newsmakers. They may or may not be in reality. But that is what you are truly going to become for your readers and the people in your niche.
How do you create the latest news? One of the best ways is to develop and publish your own case studies and results. This might seem simple, but it's something that very few marketers take the time to do. There are so many people out there who really want to know if something works or doesn't work. It's so simple to test a certain method and publish it on a blog or in a report and give it to people as a list builder or viral marketing technique. You can show people, in real-time, whether something works or doesn't work.
If you develop and publish your own case studies and show people the results, they'll come to love and trust you. That's because so many marketers only deliver theories as to what works but don't really present it in that way. They just expect people to believe that what they are telling them is true. By showing people the actual facts of what works and what you have followed through with and tested, you'll be standing out in a really great way.
You can develop and publish case studies using other people's methods or using your own methods. It's even better when you use your own methods because then you can really make a splash in the market. You can even test your own theories by expanding on other people's theories. Make your own tweaks that you can add your name to. You can then showcase your results, publish them, and again, make a huge splash in the marketplace.
When you run and share your test results, people will pay attention. That's the kind of thing people love to share on their blogs and on their social media accounts. It's also the kind of thing that can go viral, leading others to spread your name far and wide.
People are always desperate to know how to get more traffic. You’re probably desperate to know how to get more traffic. Well, publishing your own case studies and test results based on strategies is one of the best ways to get people to naturally want to share your content. People love to find data like this, and you're handing it to them on a silver platter.
Essentially, when you are a newsmaker, you want to do the dirty work yourself. You want to become the primary source of information, data, and content that others will want to share. This is a phenomenal way to really stand out for just about every niche out there. Of course, it works especially well in marketing niches or any other niche where data and testing is prevalent.
No matter which niche you’re in, you want to be on the cutting edge of everything that is happening. You should subscribe to alert services for the latest news in your niche so you can immediately report on those things on your blog and on social media.
People in your niche want to find people who will tell them how to think. That might seem strange, but it's absolutely true. New things happen all the time and people look to their favorite bloggers, social media stars, and even their favorite product creators. They want to know how to think about these new events. You want to become one of those people who give your opinion and have people follow you.
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