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Re-Purposing Content

Use Content In More Than One Way

Why waste your content? Re-purpose your high quality content and it will net you more traffic, sign-ups, and sales. Also, more people will benefit from it. Everyone wins.

Let's think of how people typically use their content. They write an article and post it in one spot and that's it. Then they write more articles, posting those in one spot each. They get tired of writing article after article for seemingly little benefit-- does it ever end?

Or if they're into creating audio content, they create content they hope people will listen to and post it in one spot. They might get some benefit out of that.

Now let's picture this the way you're going to do things from now on. You're going to write an article and post it. But that's not going to be the end of it.

You'll write an article and think of all the really effective ways you can use that article. You'll post it everywhere that you can connect with an active and interested audience.

Then, you'll take that article and you'll record it as a podcast. You'll then put that podcast to video, or vice versa.

You'll take that article and break it down in a few blog posts.

Eventually, you'll combine a few of your best articles and combine them into a freebie giveaway report.

You get it -- and you've seen how this can and should be implemented with each case of content we've talked about all throughout this book.

We're talking about creating content quickly, sure. But, it's also very important to make sure you create content that's very high quality.

There's no sense in posting a terrible article in 5 different spots. If people won't want to read it in the first spot, they won't want to read it in any of the spots. Make sure everything you create is high quality and really does a good job of serving the needs of those in your audience.

How can you ensure that it's high quality? Focus on the people you're creating content for. Put your heart into it. Quality doesn't mean spending tons of unnecessary time on things. Quality means that the people who will be accessing the content will get the desired feeling or information.

For each piece of content you create, brainstorm ways you can use it. Even if you created it years ago, dust it off, update it and use it again. I think you'll be much happier if you approach using content in this way.

Here are some ideas for ways you can re-purpose each type of content you create. Again, this is not an exhaustive list. Take this and transform it into whatever you need and want it to be.

You can read the remainder of this post or download it in PDF format here.


If you find this content helpful, you can find lots more like it, that you are free to use for your own purposes, at my site:

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