You want to grow your business by releasing products you know people will love. You want to leave an impact by releasing fantastic products that really benefit people.
You also know that product creation is one of the best ways to earn money online. You truly can build a fantastic business, affect people’s lives in a positive way, and earn a great income doing it.
So, why haven’t you gotten started yet?
Or, maybe you have gotten started with product creation but you aren’t sure you have any good ideas. Perhaps you’ve released a product that totally bombed because it wasn’t a good idea after all.
Idea generation is one of those things that many product creators struggle with. That shouldn’t be the case – in fact you should be so full of ideas that you could never actually create all of the ideas you’ve come up with.
People are often surprised when they get an idea of how many product ideas I have waiting in the wings. That’s because I’m constantly generating new ideas. I’ve really honed in my ability to be creative when it comes to coming up with fantastic ideas for products.
That’s definitely something you can do as well. You can become a wonderful product creator with an endless supply of amazing, profitable ideas for products.
What Makes a Great Product Idea?
First, let’s talk about what constitutes a good idea for a product. I’ll assume that you want to create products that really impact people and help people. Info products are typically created on problems that people need solutions for.
I’ll also assume that you want to make money with the products you create. That means you have to find ideas for people who will be willing to spend money on the solutions and information you’re offering them.
A good product is something that’s very needed in the marketplace and is also something people are willing to spend money on.
You also have to make sure that your product stands out. Sure, there will probably be other products on the market that are similar or that tackle the same topic.
But, there should be something, or more than one thing, that sets your product apart from other products on the market. There has to be something unique about the product you’re going to create.
Unleash Your Creativity
One of the most important parts of this is becoming more creative. You might not realize it right now, but you are a very creative person. We are all born with the ability to be creative.
One important step in becoming more creative is actually giving yourself time off. Have you ever noticed that some of your best ideas come to you while you’re in the car or while you’re in the shower or while you doing something else unrelated to work?
That’s how the brain works. If you turn your mind off away from work and stop trying to force it, then those highly creative ideas might start to come to you.
Get in touch with nature, have fun, and brainstorm with others. These are all ideas that can help you become more creative.
Start to train your brain to produce these creative ideas by keeping a notebook of the ideas that come to you.
Write down absolutely every product idea you have – even if you have the urge to reject it outright. Ideas beget ideas. You never know where your ideas will take you.
Research the Marketplace
Another great way to get ideas is to research what’s going on in the market. There are always new products and new books being released on profitable, popular topics.
It’s a good idea for you to stay on top of all these things. When you start to look into the ideas others have, you’ll start to make new connections based on what’s already selling well. You’ll start to come up with your own great ideas.
It’s also really helpful to get to know the people in your audience. What do they talk about online? Get a feel for what they talk about and what their needs are based on what they post on social media and related forums.
Take a look at the reviews they’ve left for other products on the market. Really get a feel for this audience and the types of products you can create for them.
Combine Old Ideas
There’s an argument to be made that there are no truly new ideas out there – that all “new” ideas are combinations of old ideas. Whenever you’re feeling totally tapped for ideas, you can absolutely use that philosophy for yourself as a product creator.
The more you immerse yourself in your niche and start to grab hold of your natural creativity, the more ideas you’ll have.
You can also start to commiserate with other product creators. You can bounce ideas off of each other, brainstorm, and have mastermind sessions. When you combine ideas of other powerful, creative people with similar goals, you can come up with some incredible things.
Release Products Based on Your Ideas
It’s very important that you don’t just keep a notebook of ideas that you never use. You have to actually create products based on these ideas, or this will have been a futile effort.
Sometimes, it can be scary to create something based on the ideas you’ve had. Don’t let it scare you for long-- let it empower you.
That’s because you can really only see what will work once you start creating. Create products and test your market. Figure out what your customers like and don’t like.
Let them give you ideas – your customers are going to have the best ideas for exactly what they need and want out of the products they buy.
Grow your list, release products, keep a notebook of ideas, and rinse and repeat. Let your customers inspire you and come up with even more ideas. This is how you achieve true success as a product creator.
It’s Not Hard to Come up with Ideas for Products
As you can see, it’s not that difficult at all to come up with fantastic ideas for great products. You just have to make it a habit of yours to invite your mind to create and explore new ideas.