Solo ads give you (and your coaching clients) fast, targeted and consistent traffic. You won't get that using free methods. You can start small and scale up. You can control where your traffic comes from and you can immediately monetize it so that it pays for itself.
Want to know how the pros get their traffic? Many of them use solo ads. Sure, they'll sell you products on how to get free traffic, but when they want a steady stream of new prospects and customers, savvy marketers use solo-ads, regardless of what niche they're in.
You know those ads you see for push-button make money solutions?
Solo ad mailing is as close to push-button as you can get. The tricky part is getting your system to convert well enough to break even or better.
Once it does, it's simply a matter of buying solo ads and adding to your ever increasing list.
Here's what you and your coaching students need to know:
1. Safe-swaps.com is an excellent place to get started. So is asking owners of lists, regardless of niche. Blog owners, affiliates, product owners, etc., who are in your niche are good prospects to do solo ads for you.
2. Always purchase “guaranteed clicks” rather than mailing to a certain number of people. For example, if you buy 100 clicks you know you're getting 100 clicks (or likely a little bit more.) But if you have your solo ad sent to a list of 10,000, you don't know if you're going to get a 1000 clicks or NO clicks.
3. Provide a swipe email to the list owner. Most solo sellers do NOT accept ads for paid offers, so offer something for free (as we discussed earlier.) The person sending out your offer will use their own name as recommending your freebie to their list.
4. Target your clicks. If your swipe is generic blind copy, the sender will have an easier time getting the number of clicks you purchased but the clicks you receive won't be as targeted. For example, if you don't tell much about your offer so that it can appeal to the masses, your sender might only need to send out 400 emails to get 100 clicks. But those clicks won't be very targeted. However, if you pre-qualify your leads by giving them lots of detail about what they'll be getting when they click, then you'll wind up with much more targeted leads which is exactly what you want. In our example the sender might have to send 1000 emails to get your 100 clicks, but it doesn't cost you any extra and you wind up with a much more qualified list.
Just to be clear, an example of blind, un-targeted copy is: “Get this great system for making money fast – and it's free!” The recipient has no idea how the system works or what they'll have to do to make the money. Targeted copy might read: “Offer this simple video making service to local businesses and you'll make money fast – get the complete system for free!” Now they know exactly what they'll need to do, and in this case you'll only get people on your list who are actually interested in doing local marketing.
5. Buy smaller sized solos, especially at first. Test a list by purchasing only 100 clicks and seeing how well they convert. If you like the results, purchase more.
6. To get more clicks, spread them around. If you're shooting for 1,000 clicks a week, you could get one 1,000 click mailing, or ten 100 click mailings. Nearly every sender likes to over deliver on clicks, so if you book 10 mailings of 100 clicks, you're likely to get 110 to 120 clicks each. If you book one mailing of 1,000, you're likely to get 1,020 clicks or so. This means by doing a larger number of smaller mailings, you can get more clicks. Of course, if you're getting a price break on a larger mailing, you'll need to factor that in as well.
7. Always track. If you're using safe-swaps.com, their system already tracks how many clicks are delivered. But you'll still need to track conversions.
8. Separate out the buyers and treat them like gold.
9. Follow up relentlessly. Stay in contact, forge relationships, engage and sell.
10. Segment. Besides separating the buyers from the prospects, you also want to separate them by interests. For example, if you're in the make money through marketing niche, you can segment into online, offline, video, traffic, etc. You can do this through the products you sell and give away. One great method is to create a short and powerful report that you offer to your list on a specific topic. Anyone who signs up for that freebie is now on that list, and you know for a fact they are interested in that topic. Find or make worthwhile products on that topic and send those offers to that list.
Segmenting can be highly profitable because you are further targeting your customers and honing in on exactly what they want. Yet most marketers don't segment or do a poor job of it. Teach your coaching students how to do this and you can easily add an additional five figures to their bottom line.
And by the way, any time you see a marketer bragging about making ridiculous amounts of money from tiny lists, segmenting is how they're doing it.
If you haven't yet used solo ads yourself, I recommend you do so before you start coaching others on this business model. You'll discover many more tricks and tips along the way that I just didn't have time to cover here.
Once you master the skill of building profitable lists using paid traffic, you can branch out into banner ads, Facebook ads, Bing ads, etc. There is a world of possibilities to bring targeted traffic in day after day for free simply by setting up a funnel that makes you as much money as you pay for the ads.
Everything else after that? Gravy.
One last thing – how much should you charge your coaching clients? In the beginning you'll want to start low - $200 to $300 a month. As soon as you have a couple of great testimonials, you can likely double or triple those fees.