Business has always been about products and service.  But now, more than ever before, it is about branding.  And not just the branding of multinational companies.  But people.  It's personal now.  People like Apple the company, but they also want to know about Steve Jobs its founder.  People like Nike, but they need a person to properly represent the brand, e.g. Michael Jordan or Tiger Woods. 

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You can do this!

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Companies and organizations rise and fall on their personal branding.  People want to do business with people, not computers.  So even if we are at home by ourselves, we still follow each other on Twitter, and friend each other on Facebook, and like each other on YouTube.  We still want to feel connected.  And yes, unfortunately for many, it's still a popularity contest.  Remember high school.  Well, popularity online matters. 

THE PSYCHOLOGY OF BACKEND PROFITS

Most businesses spend too much time trying to gain new customers and fail to recognize the immense goldmine that they have in their existing customers. The fact is that the people most likely to buy from you are those people who have already bought from you! That's why backend marketing can help to boost your profits, even when new customers are few and far between. As a strategy to survive and thrive in a recession, it's hard to beat backend marketing.

WHY IT WORKS

Backend marketing works because people are the most suggestible in buying behavior just after they've made a decision to buy. Once they overcome resistance to purchasing from you, they've given you their trust. You no longer have to market to overcome buying resistance; instead, you market to them to have them buy even more from you.

The Pros And Cons Of Outsourcing

Internet marketing for one website can include many different tasks, from email marketing to website development. Even if you wanted to do everything yourself, there will come a time when you realize that it will be far easier and less expensive to hire out some of the work and to outsource it to others than to do it yourself. Handing over your baby to a total stranger, however, can come with some risks. It may free up your time to do more and get more done, but you have to start slowly and build up a relationship that you can trust before you hand over the keys to your kingdom.

THE POSITIVE ASPECTS OF OUTSOURCING

Outsourcing works because of the difference in wages that you pay someone else versus the value of your time to do the same task...

OFFLINE BUSINESSES NEED YOUR HELP

Up until now, you may have concentrated on building your Internet marketing skills and income online. However, you may be ignoring a valuable segment of the market for your skills - the offline businesses that need your help. That's right; there are plenty of mom-and-pop businesses that are struggling to make it in this recession and would love to know how to cut costs and gain wider market exposure, but they have no clue on how to do that online! As you well know, where there's a demand for a solution, there's a way to make riches. All you have to do is to understand how to educate offline business owners in what they're missing and to create solutions that meet those needs.

THEY MIGHT NOT BELIEVE YOU

At first, when you first approach offline business owners, the first thing out of their mouths will be, "I already have a website." While that may well be true...

Every entrepreneur has the power to make an absolute killing on the Internet.

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Yes, this includes you.

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Whether you’re an existing marketer in search of serious passive income, a part-time dabbler who just can’t get consistent sales with your existing funnel or maybe a newbie with no experience and a lot of desire, you have the power to pull six-figure profit off the Internet as consistent and routine as clockwork.

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In fact, there is only one thing that separates the wannabes from the wealthy, the tinkerers from the Trumps: successful Internet marketers have learned how to effectively and consistently DRIVE TRAFFIC in an ever-changing Internet world.

It sounds simple, right? Well, it is. It's just not easy. It will require a journey toward personal and professional development to which you must totally commit. But why should you believe me? What's makes me such an expert on the subject?

Branding has evolved from nonsensical trademark names to descriptive words that tell people who you are and what your passion is in life. Take, for instance, Xerox: this name had no real meaning until the machines came out and people used them as a common meaning for photocopying papers. While the brand is now known worldwide, the brand has been completely diluted into a generic meaning that is hard to defend as being unique and expressive of a company brand. In order to create a brand name today, you want to give special attention to the qualities that make this name unique and how it is descriptive of what you do or who you are in business or life.

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PERSONAL BRANDING

In a way, we all come into this world with our own personal branding: Our names. This tells members of our family and the people we meet who we are, but doesn’t really express our personal qualities. Sometimes, people acquire nicknames or make up their own to help express more of their own unique qualities, and this is used as a form of group personal branding.

Increasing your website’s traffic is already a time-consuming task that will take up enough of your time. So, you need to make sure that traffic converts into sales, right?

Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.

In fact, the conversion boosting hacks featured in this report are ones that you can easily implement into your existing website without spending more than a couple of hours tightening up a few weak areas so that you can transform your business in just a matter of a few short days.

POLISH & SHINE

It all begins with ensuring that your website or landing page is optimized for conversion.  Whether you are directing traffic to a sales page, or you’re sending them to a landing page, you need to make sure that your page will motivate visitors into taking action.

It's fine to build your business gradually, a step here and a step there. But it's so much better, faster and just plain more FUN to build it by leaps and bounds.

Below you'll find the magic words that will help you to do just that. Forget taking the long, slow painful route and resolve to achieve a quantum leap, or true metamorphosis in your business.

1 Magic Word That Quadruples Productivity And Profits

There are a myriad of tasks any one online marketer needs to perform, and the faster and better those tasks are completed, the more profitable the business can be. But marketers who are strugging to balance administrative duties, product creation, social media, customer service,  writing blog posts, setting up JV's, recruiting affiliates, writing emails, setting up autoresponders, doing research, writing sales copy, answering emails, forum posting and all their many other marketing tasks might be better off doing less, not more.

No matter what type of Internet business you have, you need to be promoting it at all times.  If you don’t make the effort to tell the right people about it (i.e. those people who are going to be interested in buying whatever it is you have to sell) then your business is not going to be seeing the number of sales it could be seeing.

And in the worst case scenario, you might lose your business altogether.

The problem is that marketing is expensive.  Every advert costs money, and you could easily spend at least several hundred dollars on an advertising campaign if you aren’t too careful.

Or then again, perhaps not.

You see, despite what other people might say you don’t HAVE to spend a fortune on your marketing efforts.  In fact, if your budget is tiny or you are just starting out, you don’t have to spend a single cent if you don’t want to.

There are myriads of online tools out there for marketers, but that doesn't mean that they are all worth using. In order to figure out what tools would be the best to include in a short report, it's important to understand what kinds of tools marketers want, what features work best online and why, how expensive a tool is, and how well it works to accomplish a marketing goal. Going by these conditions, we've included some online marketing tools that we think every online marketer to should include in their toolbox, and we've offered you an evaluation of that tool to convince you to add it. But, first let's discuss the criteria more in depth, to give you an idea of what we think makes a useful and worthwhile marketing tool.

What Kind Of Tools Internet Marketers Want

If you are an Internet marketer, you know that what you are looking for is something to reduce your workload to help you create the following to your website and Internet offerings: