Seven Ways To Improve Your Information Writing

learn to earn information marketing series

Let me begin by making what may be a shocking statement to you if you are the type of writer who feels it is of paramount importance to avoid dangling participles and fragmented sentences like they were a charging grizzly bear.
Traditional grammatically-correct writers brace yourself: Information trumps grammar in this business.

That's why they're called "information" products and not called "grammar" products.

Back up a few sentences.  

I wrote "traditional grammatically-correct writers brace yourself."  Technically, that should have been "traditional grammatically-correct writers brace yourselves."  Since I used the plural word "writers", I should have used the plural word "yourselves".  

I didn't.  And if that bothers you, then you should probably stick to teaching English or find a career as a proofreader.

The point I want to make is this - Your content is what people are going to buy.

To be sure, you want to be as professional as possible.  Use spell-check.  Have someone proofread your completed document.  Correct any obvious mistakes.  Write in such a way that it's easy - even enjoyable - to read.

But don't worry about trying to create a small report your high school English teacher would be proud of.  Unless she's a customer, her opinion doesn't count on this one.

I say this because if you're a traditional writer this may be a bit foreign to you.  You've been beat over the head with the MLA style 2"X4" so many times you've got splinters sticking out of your head!

Let me sum it up for you in one quick comparison -

How To Ace Your Next Interview

is not the same as

A Midsummer Night's Dream

Don't write as if it is.

In the coming pages of this report, I'm going to share seven ways to improve your information writing.  I'm not going to talk about how to use proper verb tenses, structure sentences or transition from one paragraph to the next.

Instead, I'm going to share some useful tips to help you in the writing process - the experience - so you'll be able to create information products faster, easier and, ultimately, better.

I use the acronym "W.R.I.T.I.N.G." to describe the 7 ways to improve your information writing.  Each letter (W - R -I - T - I - N - G) represents a unique way to become a better information product author...

W - WORK in content enhancers.
R - REFER to a starter swipe file.
I - INCORPORATE examples for major points.
T - TRY to answer the infinite question.
I - INSERT two additional sub-points.
N - NEVER forget to be creative.
G - GRANT an interview.


With that said, let's get started.  The "w" of w.r.i.t.i.n.g. is...

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